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Lead Qualification

Fast follow-up to increase sales coverage—and pipeline opportunity—for the leads you’ve generated

Maximize your leads

The inbound leads you're generating may be expressing interest in your solutions, but that doesn’t mean they’re easy to reach, especially for overworked inside sales teams. With our Lead Qualification service, you can ensure that every lead you create is followed up on quickly and effectively.

You spend budget, time, and effort creating marketing programs—you can’t afford for leads to go unvetted

BAO’s Lead Qualification service helps manage follow-up from a wide range of lead generation programs, including:

Trade shows, conferences, and webinars
Content campaigns, including syndication and white papers
Forrester Wave/Gartner Magic Quadrant downloads
The hard numbers
average number of dials to qualify a single inbound lead—even when they’ve interacted with your content/brand
of all inbound leads never receive any form—email or phone—of sales follow-up
Focused follow-up to drive the right leads to the next step in the buying journey
Ensure fast follow-up and qualification for all of the leads you’ve worked hard to generate
Monitor and track campaign effectiveness and ROI based on pipeline-driven metrics
Sales productivity
Eliminate tire-kickers from your funnel and prioritize shorter- vs. longer-term opportunities
Improved experience
Engage with hand-raiser prospects quickly to establish and maintain momentum
How it works
Provide BAO with the leads you want to qualify and we’ll collaborate to design a qualification questionnaire based on what best-fit looks like for your solution—i.e., your ideal customer profile (ICP)
BAO calls into your leads as an extension of your team and speaks with your prospects—live
BAO collects the pre-determined insights; scores and segments the leads; and delivers completed, detailed lead records as well as a dashboard analysis of campaign results
You can focus on the very best leads to fully maximize your sales and marketing campaigns
Why BAO Lead Qualification?

BAO helps your sales development teams cut through inbound lead volumes, while providing marketers with the rapid intelligence required to quantify the value of their programs

Fast results
Get near-immediate insights on leads, including which meet (or fail to meet) your qualification criteria
Custom strategy
Each Lead Qualification engagement is tailored, based on your ICP, to specific sales and marketing needs
Real-time performance analysis
Patterns emerge as leads are qualified, providing insight into lead source performance so you can optimize marketing investments
Solve your biggest lead challenges
Generate MQLs to support sales objectives
Jump-start competitive displacement, whitespace, and other campaigns
Arm your SDRs for success
Enable your own inside reps to find and reach more qualified prospects with opportunity potential
Power your ABM with custom account intelligence
Select the right companies to target with deeper and more relevant account insights