Fast follow-up to increase sales coverage—and pipeline opportunity—for the leads you’ve generated
The inbound leads you're generating may be expressing interest in your solutions, but that doesn’t mean they’re easy to reach, especially for overworked inside sales teams. With our Lead Qualification service, you can ensure that every lead you create is followed up on quickly and effectively.
BAO’s Lead Qualification service helps manage follow-up from a wide range of lead generation programs, including:
BAO helps your sales development teams cut through inbound lead volumes, while providing marketers with the rapid intelligence required to quantify the value of their programs
BAO’s Lead Qualification support is our insurance policy that no hard-earned lead goes untouched. Their team is fast, thorough and professional. We like knowing our prospects have a great experience with us from the first inquiry, and we know our success rate increases with live follow-up. As a fast growth organization, it's crucial that we have partners that can adapt and change with us to help meet our business needs. BAO has been just that.
Our team creates a lot of content—eBooks, white papers, etc.—and we participate in a number of events. We get a great deal of interaction, but a chunk of it is from what many in marketing call ‘content grazers,’ people who are just interested in learning about the space. We’re happy to have them consume and share content and join our webinars, but we don’t want to chase them if they’re not real buyers. Not all leads are created equal. We needed to quickly determine what was worth our focus- and then get in front of the real prospects.