Advanced Demand Generation (ADG)

Get discovery-level insights and face time with highly qualified buyers in your best-fit prospect accounts

Precision qualification

Pinpoint the accounts in your target market that meet your ideal customer profile (ICP)

Face time with decision-makers

Get appointments with key executives within the best-fit organizations so you can build relationships and help shape the buying vision

Intelligence for sales conversations that resonate

Use account-specific details about technology stack, pains and challenges, competitors installed, trigger events like contract expirations, who will own/influence the deal, and more to connect effectively

Strategy

We work with you to define the list of accounts you want to target and develop a custom profile to capture the specific account intelligence that’s relevant to your business

Account-based research

Our team of Market Research Specialists conducts live interviews with key influencers and decision-makers in your target accounts

Segmentation and delivery

You get an in-depth, real-time, segmented view of your market fast with valuable insights delivered in days or weeks, not months

Access

Our team of Inside Sales Reps (ISRs) secures meetings with executives within the best-fit accounts

Custom intelligence

Get discovery-level insights you can’t get anywhere else based on the criteria that matters most to you, gathered via live phone conversations

Prioritization

See your prospect list scored, segmented, and stack ranked based on your ICP

Face time

Meet with decision-makers in your best-fit accounts

Enabled salesforce

Arm your reps with account-specific intel to be the smartest ones in the lobby

3.2M+

account insights identified

550,000+

appointments set to date

62%

of our secured ADG meetings are converted into second sales activities

With the cybersecurity industry being so fast and dynamic, and the technology market being so competitive, BAO provides a real advantage to sales and marketing teams by ensuring consistent access to buyers.

In short order Naomi has been an invaluable extended member of my franchise in a sales development and prospecting capacity. During our brief time working together she’s demonstrated the tenacious qualities which have ultimately resulted in five meaningful meetings with net new logos. We identified multiple opportunities across our platform and services business and have tangible next steps worth getting excited about. My team is fortunate to work alongside her.

I was impressed that the BAO team really understood not just the solution but the pain point that the client might be experiencing, and were able to surface it through deliberate and careful questioning. That’s how they got the appointments, and it was extremely effective.

Enable your sales development team to find and reach more qualified prospects with opportunity potential

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Get your reps more at-bats so they start creating pipeline faster

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Leverage our deep expertise to get access to the FED/SLED market