Resources

We’re the Appointment Setting leaders. If you have questions, we have answers.

Feel free to browse our resources. (If we don’t have the answer, we’ll hit the phones ‘til we do.)

With nearly two decades as an industry leader in demand generation, appointment setting, and account-based marketing, we have a lot of valuable experience under our belts. From thought leadership and market insights to tactical guides and inspiring case studies, our collection of resources captures a wealth of knowledge and expertise.

Explore the links below and – if you’d like to stay in touch and be notified when new materials are released – please subscribe to our blog.

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Happy 20th Birthday BAO

December 7, 2017
Category: Videos
This year, BAO is celebrating its 20th year in business. To celebrate the milestone we put together a video on what 20 years of BAO means to us.
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Destination Pipeline

November 2, 2017
Welcome to Destination Pipeline, where leads are maximized, new sales reps are productive and your ABM programs make a difference. It’s where you get insight into which accounts are buying now and which ones are dissatisfied with your competitors.
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BAO Trend Report: BI + Analytics

September 14, 2017
Category: Trend Reports
BAO recently conducted a research study of 489 upper mid-market organizations ($500-$999M) to better understand budgeted initiatives, technology adoption, and purchasing trends.
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BAO Trend Report: HR Technology

June 16, 2017
Category: Trend Reports
“HR technology is undergoing one of the most disruptive periods it has seen in a decade.” That’s why BAO recently conducted a research study of enterprise organizations to understand what the HR tech market looks like right now.
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From the Telephone Trenches [Infographic]

May 23, 2017
Category: Infographics
At BAO we say “we connect people, it’s our calling,” and securing more than 34,000 meetings over a 12 month span supports that adage. Here's an inside look at the who, what and where from the Telephone Trenches.
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Gigamon: BAO Appointment Setting Customer Success Story

March 13, 2017
Category: Case Studies
With almost $5M in pipeline and $1M in closed business generated to date, Gigamon’s VP of Global Sales Operations, Deb Estrada talks about why Gigamon partners with BAO.
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Target Selection in ABM and the Role of Account Intelligence [Infographic]

February 21, 2017
Category: Infographics
82% of marketers are currently doing or planning ABM programs. But only 12% of organizations are confident that they have the insights they need to succeed with ABM. . .
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BAO Trend Report: Account-Based Marketing (ABM)

February 7, 2017
Category: Trend Reports
BAO recently surveyed 289 B2B tech companies about Account-Based Marketing to understand how ABM is being planned and practiced today, particularly in the areas of target selection and the role that account insights play.
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Account-Based Marketing (ABM) Resource Center

December 12, 2016
ABM is the strategic approach marketers use to support a defined universe of accounts. But where do you start? The ABM resource center is designed to help you build out the ABM strategy that’s right for your business.
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The BAO Mid Market Resource Center

December 1, 2016
Creating and maintaining sales productivity in the mid market is challenging. With 19,083 companies, the mid market is large, fragmented, and frequently misunderstood. But it is a target market with lots of rapidly growing companies.
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