Resources

We’re the Appointment Setting leaders. If you have questions, we have answers.

Feel free to browse our resources. (If we don’t have the answer, we’ll hit the phones ‘til we do.)

With nearly two decades as an industry leader in demand generation, appointment setting, and account-based marketing, we have a lot of valuable experience under our belts. From thought leadership and market insights to tactical guides and inspiring case studies, our collection of resources captures a wealth of knowledge and expertise.

Explore the links below and – if you’d like to stay in touch and be notified when new materials are released – please subscribe to our blog.

Page 1 of 75 items

BAO Trend Report: Field Sales’ Perspective on Inside Sales and Marketing

December 9, 2019
Category: Trend Reports
Field sales reps are on the front line of driving revenue. BAO recently conducted a research study of 197 field sales reps at high-tech companies to understand how marketing and inside sales are doing at supporting revenue generation efforts.
Read More

How BAO's OppID Helped Interana Find the Perfect Prospects

September 23, 2019
Category: Case Studies
Interana knew what characteristics made for qualified leads. But the information necessary to identify those accounts isn’t something you can get from the usual data sources. Now, with OppID™ they know exactly which companies fit the bill.
Read More

BAO Advanced Demand Generation (ADG)

July 16, 2019
Pinpoint exactly which companies in your target audience meet your unique criteria—and then get face time with decision-makers within those accounts.
Read More

The Prospecting Perspective

May 13, 2019
Category: Interactive
It’s never been harder to get ahold of prospects. We ought to know, we make 35,000 calls a day. Accordingly, we’ve compiled stats to illustrate the five most important factors in sales prospecting.
View Resource

BAO Opportunity Identification (OppID™)

April 23, 2019
Opportunity Identification delivers your best prospects, identified by the exact account insights and buyer signals that matter to your organization.
Read More

Hiring, Training, and Managing Business Development Representatives: A Data-Driven Approach

January 16, 2019
Category: Trend Reports
Recently BAO and the Predictive Index (PI) teamed up to analyze the world of business development - from hiring to training and everything that goes into the day-to-day management of a business development team.
Read More

Opportunity Identification (OppID™) Explainer Video

December 6, 2018
Category: Videos
BAO’s Opportunity Identification service delivers your best prospects identified by the exact account insights and buyer signals that matter to your organization.
Read More

Why Do you BAO?

September 27, 2018
Category: Videos
Inside Sales at BAO is the place to: be trained, be rewarded, be a family, and be yourself. Could you BAO?
Read More

BAO Trend Report: Inside Sales

September 4, 2018
Category: Trend Reports
"Inside sales is a critical function, but most orgs don’t believe that these teams are optimized." That's why BAO recently conducted a market research study of inside sales leaders at high tech companies to better understand their team’s roles and responsibilities.
Read More

Happy 20th Birthday BAO

December 7, 2017
Category: Videos
This year, BAO is celebrating its 20th year in business. To celebrate the milestone we put together a video on what 20 years of BAO means to us.
Read More