Resources

We’re the Appointment Setting leaders. If you have questions, we have answers.

Feel free to browse our resources. (If we don’t have the answer, we’ll hit the phones ‘til we do.)

With nearly two decades as an industry leader in demand generation, appointment setting, and account-based marketing, we have a lot of valuable experience under our belts. From thought leadership and market insights to tactical guides and inspiring case studies, our collection of resources captures a wealth of knowledge and expertise.

Explore the links below and – if you’d like to stay in touch and be notified when new materials are released – please subscribe to our blog.

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How BAO’s Appointment Setting Helped InOutsource Overcome Bandwidth Challenges and Accelerate Pipeline Growth

April 4, 2022
Category: Case Studies
InOutsource's growth potential was constrained by the bandwidth of its business development team. By partnering with BAO, the company is getting more at-bats with prospects and creating more pipeline opportunities.
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SkillSurvey & BAO Lead Qualification Case Study

January 25, 2022
Category: Case Studies
A highly successful content marketing program was bringing in a large volume of leads, but SkillSurvey needed to prioritize them so sales could quickly go after those that represented real opportunity.
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BAO Appointment Setting Explainer Video

November 5, 2020
Category: Videos
For tech companies who believe activity yields results, and for salesforces who want more at-bats, BAO’s appointment setting service delivers actionable leads and top of the funnel pipeline
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Leveraging Insights to Power Account-Based Marketing (ABM)

November 2, 2020
Category: White Papers
Effective account-based marketing (ABM) requires ample, timely and accurate account and contact insights. In this brief, SiriusDecisions highlights the insights required throughout each of the ABM process steps.
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Appointment Setting in Higher Education

August 26, 2020
Higher ed isn’t just another vertical you can tweak your messaging and source new contacts for—it really is a unique sell.
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BAO Fast Ramp

May 11, 2020
BAO Fast Ramp is a quick-start program designed to get new sales reps productive with fast access to decision-makers in their territories.
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Appointment Setting in the Public Sector

April 6, 2020
Securing appointments in the FED and SLED markets requires a unique approach. BAO has been successfully executing appointment setting campaigns for clients in the public sector for over two decades.
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Account-Based Marketing (ABM): Three Strategy Options

January 6, 2020
Category: White Papers
In this research brief, SiriusDecisions describes the three ABM strategy options, including when each works best, their primary focus, as well as detailed resource considerations.
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BAO Trend Report: Field Sales’ Perspective on Inside Sales and Marketing

December 9, 2019
Category: Trend Reports
Field sales reps are on the front line of driving revenue. BAO recently conducted a research study of 197 field sales reps at high-tech companies to understand how marketing and inside sales are doing at supporting revenue generation efforts.
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How BAO's OppID Helped Interana Find the Perfect Prospects

September 23, 2019
Category: Case Studies
Interana knew what characteristics made for qualified leads. But the information necessary to identify those accounts isn’t something you can get from the usual data sources. Now, with OppID™ they know exactly which companies fit the bill.
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