Resources

We’re the Appointment Setting leaders. If you have questions, we have answers.

Feel free to browse our resources. (If we don’t have the answer, we’ll hit the phones ‘til we do.)

With nearly two decades as an industry leader in demand generation, appointment setting, and account-based marketing, we have a lot of valuable experience under our belts. From thought leadership and market insights to tactical guides and inspiring case studies, our collection of resources captures a wealth of knowledge and expertise.

Explore the links below and – if you’d like to stay in touch and be notified when new materials are released – please subscribe to our blog.

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The Prospecting Perspective

May 13, 2019
Category: Interactive
It’s never been harder to get ahold of prospects. We ought to know, we make 35,000 calls a day. Accordingly, we’ve compiled stats to illustrate the five most important factors in sales prospecting.
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BAO Opportunity Identification (OppID™)

April 23, 2019
Opportunity Identification delivers your best prospects, identified by the exact account insights and buyer signals that matter to your organization.
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Hiring, Training, and Managing Business Development Representatives: A Data-Driven Approach

January 16, 2019
Category: Trend Reports
Recently BAO and the Predictive Index (PI) teamed up to analyze the world of business development - from hiring to training and everything that goes into the day-to-day management of a business development team.
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Account Insights Put The MARKET Back in MARKETing

December 6, 2018
Category: Videos
BAO’s Opportunity Identification service delivers your best prospects identified by the exact account insights and buyer signals that matter to your organization.
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Why Do you BAO?

September 27, 2018
Category: Videos
Inside Sales at BAO is the place to: be trained, be rewarded, be a family, and be yourself. Could you BAO?
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BAO Trend Report: Inside Sales

September 4, 2018
Category: Trend Reports
"Inside sales is a critical function, but most orgs don’t believe that these teams are optimized." That's why BAO recently conducted a market research study of inside sales leaders at high tech companies to better understand their team’s roles and responsibilities.
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Happy 20th Birthday BAO

December 7, 2017
Category: Videos
This year, BAO is celebrating its 20th year in business. To celebrate the milestone we put together a video on what 20 years of BAO means to us.
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BAO Appointment Setting

November 20, 2017
Appointment Setting from BAO provides quick and repeated access to key decision-makers in the markets and accounts that matter most to your business.
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Destination Pipeline

November 2, 2017
Welcome to Destination Pipeline, where leads are maximized, new sales reps are productive and your ABM programs make a difference. It’s where you get insight into which accounts are buying now and which ones are dissatisfied with your competitors.
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BAO Trend Report: BI + Analytics

September 14, 2017
Category: Trend Reports
BAO recently conducted a research study of 489 upper mid-market organizations ($500-$999M) to better understand budgeted initiatives, technology adoption, and purchasing trends.
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