Read the latest trends and insights in appointment setting, demand generation and high tech inside
sales. You are welcome to access the latest blog posts from across BAO, with perspectives for our
executives and key industry leaders.
We recently released the BAO Trend Report: Field Sales’ Perspective on Inside Sales & Marketing. In analyzing the results, we uncovered some striking insights around content syndication and event leads.
Field sales reps are on the front line of driving revenue. BAO recently conducted a research study of 197 field sales reps at high-tech companies to understand how marketing and inside sales are doing at supporting revenue generation efforts.
Interana knew what characteristics made for qualified leads. But the information necessary to identify those accounts isn’t something you can get from the usual data sources. Now, with OppID™ they know exactly which companies fit the bill.
Most companies know their sweet spot — companies who have a certain competitor in place within 12 months of contract renewal date, or particular technology stack configuration — but it’s not easy to find those opportunities with the data at hand.