Read the latest trends and insights in appointment setting, demand generation and high tech inside
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Effective account-based marketing (ABM) requires ample, timely and accurate account and contact insights. In this brief, SiriusDecisions highlights the insights required throughout each of the ABM process steps.
Like every other organization, Higher Ed institutions are trying to figure out how to reopen safely and effectively. Technology will play a pivotal role. And so will vendor sales reps—as trusted advisors.
Chances are, there’s part of your sales process or pipeline that’s not doing as well as you’d like. Whether it’s a territory, vertical, or solution set that’s underperforming, you know there’s room for improvement.