Blog

Read the latest trends and insights in appointment setting, demand generation and high tech inside sales. You are welcome to access the latest blog posts from across BAO, with perspectives for our executives and key industry leaders.

Page 1 of 145 items

It’s Time to Start Practicing Responsible Lead Generation

Posted by Jessica Pilat February 13, 2019
Category: Blog Post
Picture it: You have 5,000 leads from your trade show or campaign. Somewhere in there are 135 contacts who have an active initiative and actually want you to call them. But which 135 are they?
Read More

Hiring, Training, and Managing Business Development Representatives: A Data-Driven Approach

January 16, 2019
Category: Trend Reports
Recently BAO and the Predictive Index (PI) teamed up to analyze the world of business development - from hiring to training and everything that goes into the day-to-day management of a business development team.
Read More

Generating Demand in HR Technology

December 12, 2018
Category: Blog Post
174. That’s the number of calls it takes to secure a single meeting with a HR tech decision-maker, a rate 51% higher than for other tech solutions.
Read More

BAO Returns to its Roots - HQ Relocates to Chelmsford, MA

December 7, 2018
Category: Blog Post
"One of the things we're most proud of is that we help to create sales careers.” In November, BAO headquarters relocated from its home of eight years in Andover to new office space in Chelmsford, MA.
Read More

Account Insights Put The MARKET Back in MARKETing

October 29, 2018
Category: Videos
BAO’s Opportunity Identification service delivers your best prospects identified by the exact account insights and buyer signals that matter to your organization.
Read More

Generating Demand in Cybersecurity

October 24, 2018
Category: Blog Post
137. That’s the number of dials it takes to secure a single meeting with a cybersecurity decision-maker. An increasingly crowded market, it’s understandable that the number of calls needed to secure a meeting in cybersecurity is 19% higher than other tech solutions.
Read More

Overcoming the Lead Quality Obstacle & Other Challenges Facing Inside Sales

October 17, 2018
Category: Blog Post
Marketing and sales teams’ success relies heavily on the leads they generate, qualify and subsequently close. However, at several points along the sales cycle, the issue of lead quality can cause the two to be at odds.
Read More

Extended Training for Inside Sales Teams - The Proof is in the Pipeline

October 3, 2018
Category: Blog Post
The lack of experience within inside sales organizations makes the process of training and onboarding new ISRs critical. But 48% of high tech organizations offer just 2 to 3 weeks of training for new inside reps.
Read More

Why Do you BAO?

September 27, 2018
Category: Videos
Inside Sales at BAO is the place to: be trained, be rewarded, be a family, and be yourself. Could you BAO?
Read More

Dialing Up Inside Sales: Why Prioritizing Cold Calling Works

September 17, 2018
Category: Blog Post
It’s simple, really. The more inside sales reps dial the phone, the better results they get. And the reverse is also true: reps who do not pick up the phone see low levels of quota attainment.
Read More

Get email updates from BAO and stay up-to-date
on all aspects of appointment setting and lead generation.