Opportunity Identification | Custom Account-based Marketing Insights

Your best prospects, identified by the exact account insights and buyer signals that matter to your organization

There’s a lot of prospect data out there designed to identify qualified prospects. But to fuel your account-based marketing (ABM) programs and enable your sales teams, you need more than those data points—you need a clear picture of your target market, where the real opportunities are, and how best to capture them. BAO’s Opportunity Identification (OppID™) gives you information that is customized to your sales and marketing efforts, actionable, and live-validated by phone.

What It Is. How It Works.

Our fully customized OppID service delivers account intelligence—gathered from live phone conversations with your total addressable market—so you can segment your market by each individual prospect’s potential and proclivity to buy, and tackle each one with informed precision.

Strategy Every Opportunity Identification engagement is tailored to identify the account insights that matter to your organization. We work with you to define the list of accounts you want to target, and then develop a custom profile designed to capture specific account-by-account intelligence that’s relevant to your business.
Account-based Research Then our team of highly experienced and professional Market Research Specialists (MRS) goes to work, calling into the organizations and conducting live interviews with key influencers and decision-makers.
Segmentation and Delivery You get an in-depth, real-time, segmented view of your market, with the details about each account your reps need. And it’s fast. You get this critical insight in days or weeks, not months. Your customized intelligence includes:
- Who’s actively looking for a solution like yours right now
- Trigger events, such as contract expirations
- Technology stack and the make-up of the organization’s IT infrastructure
- Which pains and challenges led the prospect to consider a new solution
- Who will own/influence the deal and when buyers are planning to make a purchase
- Where your competitors are installed, satisfaction with that solution, and which of those accounts are up for renewal
- What the budget is for relevant, planned initiatives
- Additional market trends and insights

Read a real-world case study about how Interana used BAO’s OppID™ to find the perfect prospects.

“Disrupting a 20-year-old market as the underdog isn’t easy. We cannot afford to waste cycles chasing bad leads or even misguided good intentions. BAO put a microscope on our market and helped us understand not only the persona, but the tipping point of engagement.”

—Scott Leatherman, CMO at Interana

OppID™ is custom account insights to fuel sales and marketing success.

Whether you’re looking to execute account-based marketing programs, identify the competition’s vulnerable accounts, or generate leads to enable a sales or businesses development team, our performance-based, scalable team takes on the heavy lifting necessary to get you all the information you need to focus on real opportunities. Every profile gives you a playbook for that account—so your reps can walk in the door prepared to have a productive and relevant conversation.

"Best-in-class marketing and sales leaders know that custom insights are a powerful tool for driving better results. We always encourage our clients to invest in finding the most specific insights possible about their target buyers, because the more customized the insights, the greater the competitive advantage they provide. In the end, the more you know about those you are trying to influence—their technology landscape, initiatives, pains and challenges--the more equipped you will be to drive better opportunities.”

—Alisa Groocock, Research Director at Forrester

Smart prospecting and effective account-based marketing need a competitive edge.

There are a lot of predictive technologies and intent data available to help you make sense of your target market. It’s valuable, but your competitors have access to the same resources. When you add customized intelligence from OppID to your programs, you not only have more detailed, relevant information to engage more effectively with your clients, you get insights your competitors simply don’t have.

LEARN MORE ABOUT HOW BAO OPPID IDENTIFIES YOUR BEST PROSPECTS