Opportunity Identification (OppID™)
Get actionable account intelligence—fast and hyper-customized
Real-time buyer insights promise to deliver a prospecting edge, but that’s only part of the story. There are other factors, such as certain technology installed or particular use cases, that make some prospects a better fit over others. High-performing sales and marketing organizations in the tech industry work with BAO to gain an unfair advantage with more relevant and exclusive account insights. With BAO’s OppID service, you can identify competitors’ vulnerable accounts, fuel more effective account-based marketing programs, or better enable your sales development team. Simply put, you can find the active buying cycles.
Identify your best prospects faster by the exact account insights and buyer signals that matter to your business
Each OppID engagement is tailored to the exact needs of your solution and campaign; here are some of the common types of questions our clients use
We deliver deal-making account details you simply can’t get anywhere else
Disrupting a 20-year-old market as the underdog isn’t easy. We cannot afford to waste cycles chasing bad leads or even misguided good intentions. BAO put a microscope on our market and helped us understand not only the persona, but the tipping point of engagement.
Best-in-class marketing and sales leaders know that custom insights are a powerful tool for driving better results. We always encourage our clients to invest in finding the most specific insights possible about their target buyers, because the more customized the insights, the greater the competitive advantage they provide. In the end, the more you know about those you are trying to influence—their technology landscape, initiatives, pains and challenges—the more equipped you will be to drive better opportunities.
The account level intelligence we got from BAO helped us to get very, very granular in targeting our prospects. We were able to determine what would resonate on an individual level and what we’d need to do to move specific prospects along.