There’s a lot of prospect data out there designed to identify qualified prospects. But to fuel your account-based marketing (ABM) programs and enable your sales teams, you need more than those data points—you need a clear picture of your target market, where the real opportunities are, and how best to capture them. BAO’s Opportunity Identification (OppID™) gives you information that is customized to your sales and marketing efforts, actionable, and live-validated by phone.
Our fully customized OppID service delivers account intelligence—gathered from live phone conversations with your total addressable market—so you can segment your market by each individual prospect’s potential and proclivity to buy, and tackle each one with informed precision.
“Disrupting a 20-year-old market as the underdog isn’t easy. We cannot afford to waste cycles chasing bad leads or even misguided good intentions. BAO put a microscope on our market and helped us understand not only the persona, but the tipping point of engagement.”
—Scott Leatherman, CMO at Interana
OppID™ is custom account insights to fuel sales and marketing success.
Whether you’re looking to execute account-based marketing programs, identify the competition’s vulnerable accounts, or generate leads to enable a sales or businesses development team, our performance-based, scalable team takes on the heavy lifting necessary to get you all the information you need to focus on real opportunities. Every profile gives you a playbook for that account—so your reps can walk in the door prepared to have a productive and relevant conversation.
"Best-in-class marketing and sales leaders know that custom insights are a powerful tool for driving better results. We always encourage our clients to invest in finding the most specific insights possible about their target buyers, because the more customized the insights, the greater the competitive advantage they provide. In the end, the more you know about those you are trying to influence—their technology landscape, initiatives, pains and challenges--the more equipped you will be to drive better opportunities.”
—Alisa Groocock, Research Director at Forrester
Smart prospecting and effective account-based marketing need a competitive edge.
There are a lot of predictive technologies and intent data available to help you make sense of your target market. It’s valuable, but your competitors have access to the same resources. When you add customized intelligence from OppID to your programs, you not only have more detailed, relevant information to engage more effectively with your clients, you get insights your competitors simply don’t have.LEARN MORE ABOUT HOW BAO OPPID IDENTIFIES YOUR BEST PROSPECTS