Follow Up on Event Leads

Ensure that every trade show, webinar, and conference lead you create is contacted quickly and effectively

Timely telephone follow-up

Our Market Research Specialists call into your event leads immediately as an extension of your team and speak with your prospects—live

Segmentation

Based on the data points collected during those conversations, we score and segment the leads so your sales team can focus on the ones with active pipeline potential

ROI Insights

You receive completed, detailed lead records as well as a dashboard analysis of the campaign results to track event ROI

Optimized coverage

When your events generate a large number of leads all at once, it can be challenging for your stretched inside teams to cover them all—BAO can augment your team to execute fast follow-up

Time-sensitivity

Even adding just 48 hours can change the outcome—BAO’s sole focus is to connect with leads while the event is still top-of-mind

Improved prospect experience

Gain insights into your leads to have more relevant conversations with the ones that have current opportunity potential

Understand key details about each prospect for more effective outreach and nurture strategies

Uncover each lead’s place in the buyer journey—and the right time to hand them over to sales

Deliver the right messages that will hit the mark and move them to the next stage

Our team participates in a number of events. We get a great deal of interaction, but a chunk of it is from people who are just interested in learning about the space. We don’t want to chase them if they’re not real buyers. Not all leads are created equal. We needed to quickly determine what was worth our focus and then get in front of the real prospects.

Working with BAO gave us the opportunity to very quickly ramp up an inside sales function. They have the resources and processes in place to very quickly manage a program for us.