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Follow Up on Event Leads

Ensure that every trade show, webinar, and conference lead you create is contacted quickly and effectively

Improve the ROI of your events

Marketing events require a significant investment, and a successful one will generate a large number of leads. But no matter how good those leads are, they won’t lead to pipeline if you pass them on … and nothing happens. It takes 35 dials on average to reach even these engaged contacts. It’s why you also need to invest in following up with those leads and finding the opportunities that will ultimately deliver ROI.

Increase sales coverage—and pipeline opportunity—for your event leads
1
Timely telephone follow-up
Our Market Research Specialists call into your event leads immediately as an extension of your team and speak with your prospects—live
2
Segmentation
Based on the data points collected during those conversations, we score and segment the leads so your sales team can focus on the ones with active pipeline potential
3
ROI Insights
You receive completed, detailed lead records as well as a dashboard analysis of the campaign results to track event ROI
Maintain crucial momentum while the event is still fresh in attendees’ minds
Optimized coverage
When your events generate a large number of leads all at once, it can be challenging for your stretched inside teams to cover them all—BAO can augment your team to execute fast follow-up
Time-sensitivity
Even adding just 48 hours can change the outcome—BAO’s sole focus is to connect with leads while the event is still top-of-mind
Improved prospect experience
Gain insights into your leads to have more relevant conversations with the ones that have current opportunity potential
Maximize long-term value of event leads

Not every lead generated by your event is sales-ready today, but with the right messaging and outreach you can nurture them into future opportunities

Relevant insights
Understand key details about each prospect for more effective outreach and nurture strategies
Timing
Uncover each lead’s place in the buyer journey—and the right time to hand them over to sales
Content
Deliver the right messages that will hit the mark and move them to the next stage
Insights for better prospecting
See all resources
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