Follow Up on Event Leads
Ensure that every trade show, webinar, and conference lead you create is contacted quickly and effectively
Marketing events require a significant investment, and a successful one will generate a large number of leads. But no matter how good those leads are, they won’t lead to pipeline if you pass them on … and nothing happens. It takes 35 dials on average to reach even these engaged contacts. It’s why you also need to invest in following up with those leads and finding the opportunities that will ultimately deliver ROI.
Not every lead generated by your event is sales-ready today, but with the right messaging and outreach you can nurture them into future opportunities
Our team participates in a number of events. We get a great deal of interaction, but a chunk of it is from people who are just interested in learning about the space. We don’t want to chase them if they’re not real buyers. Not all leads are created equal. We needed to quickly determine what was worth our focus and then get in front of the real prospects.
Working with BAO gave us the opportunity to very quickly ramp up an inside sales function. They have the resources and processes in place to very quickly manage a program for us.