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An article we came across recently argues that the surge in virtual events over the past year-plus has made the evaluation of event ROI more important than ever.

40% of inbound leads never receive any kind of follow up. It’s a common challenge among marketers that typically stems from coverage issues especially during peak lead times created by big tradeshows and successful content campaigns.

Seeing #Savetheb2bsalesrep plastered across a giant screen at the 2015 SiriusDecisions Summit came as a complete surprise. Few could have expected such an abrupt reversal.

With the 10th annual SiriusDecisions Summit fast approaching, here's three interesting trends we're seeing emerging on the sales and marketing landscape.

From May 8th through 10th, we’ll be in sunny San Diego as a Gold Sponsor at the biggest sales and marketing event of the year – SiriusDecisions Summit 2013.

Once again, the SiriusDecisions annual conference was an incredible opportunity for us to connect with the top sales and marketing professionals that make up our community of Clients and partners.

Are you going to be at the SiriusDecisions Summit 2012 in May? Once again, we are proud to be a gold sponsor of the industry's leading event for sales and marketing executives like us — and you.