Appointment Setting in Higher Education
Higher education isn’t just another vertical you can tweak your messaging and source new contacts for—it really is a unique sell. So when it’s time to arm your sales and marketing teams with resources to support their efforts, you need a partner who understands the differences. Who knows that budgets are tight. That teams are leanly staffed. And that many institutions operate seasonally, only opening up the technology evaluation process at specific times of the year.
BAO has been successfully executing appointment setting campaigns for clients in the higher education market for over two decades, so we know what it takes. In short, no one knows higher ed demand generation like BAO.
Securing appointments in higher ed requires an approach that accounts for the distinct technology priorities in this market, as well as how to successfully navigate the buying cycle with the right timing and messages. BAO’s Inside Sales Reps (ISRs):
“Gigamon has benefited tremendously from the relationship and partnership with BAO. We have almost $5 million in pipeline that we wouldn’t have had without the tenacious inside sales reps from BAO helping, and $1 million in closed sales already that BAO helped us generate.”
— Deb Estrada, VP of Global Sales Operations, Gigamon
Speak with a pipeline expert to build a program that meets your needs.