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BAO Public Sector Podcasts

In this series of podcasts, Mark Amtower discuses strategies for selling into the Public Sector.

BAO sat down with Mark Amtower – a nationally known consultant, speaker, author, and radio host who is known as "the Godfather of government marketing" – for a series of podcasts that focus on effective strategies for selling into the Public Sector. Register at right to access these brief-but-very-informative audio sessions that download in one MP3 file.

Session 1: Frequently Asked Questions When Selling Into the Public Sector
As one of the foremost experts in selling to the government, Mark fields a lot of questions. In this session, Mark talks you through which ones are most important to answer.
Session 2: Challenges in Selling to the Public Sector
In his decades of experience, Mark has navigated plenty of challenging situations – both common and uncommon. In this session, Mark discusses how to best strategize around those challenges in order to be successful.
Session 3: Secrets to Success in Selling to the Public Sector
In this session, Mark shares the secrets for success in selling to the government – the must-haves, the unwritten rules and unusual approaches that have worked for them.
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