Skip to main content
Guides and White Papers

Leveraging Insights to Power Account-Based Marketing (ABM)

SiriusDecisions highlights the insights required throughout each of the ABM process steps.
B2B marketers who focus on account-based marketing (ABM)

need to choose what data to leverage to power their activities.

Because high-quality, reliable data is a foundational element of successful ABM, organizations must have a clear understanding of what data is needed, what insights can be drawn from it and how they are best applied.

Leveraging Insights to Power Account-based Marketing

In this research brief, SiriusDecisions highlights the insights required throughout each of the ABM process steps for the three ABM deployment models.

Ready to boost your sales and marketing results?

Speak with a pipeline expert to build a program that meets your needs.