Perspectives From the Field: BAO and Fidelis
At BAO, our Appointment Setting programs are all about results – how many meetings we secure, how much pipeline we help generate and how much ROI our Clients see. But the heart of every engagement – what really drives those results and our mutual success – is a strong working relationship between our Inside Sales Representatives (ISRs) and the Client reps they support.
In this case study, Todd Cernetic, Regional Sales Manager, Southwest U.S & Hawaii at Fidelis, and Leibe Suomala, Senior ISR at BAO, tell us how they’ve established a partnership – one built on communication, chemistry and mutual respect – that gets serious bottom-line results.
Building expertise, setting expectations and establishing common goals:
The productivity boost:
I got five meetings this week! Leibe’s done a great job – I’ve had 33 calls in my territory in the last six months. And measuring quality with the BAO ROI Tracker™ is really easy because almost everything is a 4 or 5. She’s so spot-on. Our sales cycle is really long, but I have more than $698,990 in pipeline based on Leibe’s calls. That’s a very good thing for me.
Be strategic - and realize the value of this resource: