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Guides and White Papers

The BAO Mid-Market Buying Guide

This guide explores the mid-market to uncover spending trends and identify IT opps.
The BAO Mid-Market Buying Guide

takes a deep dive into the upper mid market, delivering valuable insights based on real, account-level intelligence, like:

74% of the Budgeted Initiatives
are in 23% of the companies.
26% of Companies
have an annual IT budget > $11 million.

Developed with market research performed exclusively by BAO to uncover tech spending trends and identify IT opportunities, this guide goes beyond statistics – we break down what it really means and how you can use this data to improve your sales productivity and fill your pipeline. The guide delivers important stats and insights, including:

  • IT budget trends
  • The top IT initiatives
  • Technology trends for strategic IT initiatives (including cloud), storage, and software applications
  • Industry trends
  • Geographic trends
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