The SiriusDecisions Account-Based Marketing Framework
The SiriusDecisions Account-Based Marketing Framework is a set of process steps and foundation elements that support ABM strategy and delivery. The process steps define how to move from ABM strategy to execution; the foundation elements define what is required to support those efforts.
In this brief, Sirius Decisions, the leading global b-to-b research and advisory firm, describes the basic framework around account-based marketing.
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