Getting Smart About Selling to Higher Education
That’s how much higher education institutions are expected to spend on technology, according to a recent IDC Government Insights report.
There’s a lot of opportunity, and that’s great news for technology vendors, but you need account-based insights to navigate this unique market. It’s not a typical enterprise sale.
Budgets, IT teams, initiatives and buying cycles at colleges and universities don’t look like those in most commercial companies.
We uncovered much more, including details about wireless, cloud, security and other technology initiatives on campus.
The complete findings are available in our BAO Higher Education Trend Report. We’ve even included market snapshots that highlight segments of universities buying specific technologies that should be on your sales radar right now.
If colleges and universities are a key vertical for your organization, you’ll want to read it before planning your next sales campaign for this market.
Speak with a pipeline expert to build a program that meets your needs.