Case Studies

Interana knew what characteristics made for qualified leads. But the information necessary to identify those accounts isn’t something you can get from the usual data sources. Now, with OppID™ they know exactly which companies fit the bill.

With almost $5M in pipeline and $1M in closed business generated to date, Gigamon’s VP of Global Sales Operations, Deb Estrada talks about why Gigamon partners with BAO.

With a highly successful content marketing program bringing in a large volume of leads, SkillSurvey partnered with BAO to help prioritize the leads that represented real opportunity in order to get the most value from every marketing channel.

At BAO, our Appointment Setting programs are all about results. But at the heart of every engagement – what really drives results and our mutual success – is a strong working relationship between our ISRs and the sales reps they support.

150 meetings, 35 opportunities and $5.2M in pipeline. That’s how BAO’s Appointment Setting services helped Castlight Health ensure comprehensive coverage of their target markets all while expanding and ramping up their inside sales team.

O.C. Tanner leveraged BAO's Opportunity Identification to prioritize buyers and ramp up demand generation with highly targeted marketing. Check out this real-world example of using account intelligence to go to market effectively.

Red River provides IT hardware integration, maintenance and support services exclusively to the Federal government. When one of the world’s largest storage vendors invited them to engage with BAO as a benefit of its partnership program, the company saw a new path to opportunity.

Seamless had aggressive sales numbers to meet and a desire to move up market – but knew they’d need support to get there. This case study discusses how Seamless partnering with BAO to generate $7 million in pipeline and nearly $1 million in closed business.

For FalconStor Software, Inc., a true market segmentation model is built on a realistic understanding of their target market – an understanding that considers each prospect’s buying plans, budgets, installed competitive solutions and key pain points.

In less than 120 days, Skillsoft leveraged BAO's Opportunity Identification to isolate real, actionable sales opportunities, drive pipeline and improve operational efficiency.