Case Studies

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How BAO’s Appointment Setting Helped InOutsource Overcome Bandwidth Challenges and Accelerate Pipeline Growth

April 4, 2022
InOutsource's growth potential was constrained by the bandwidth of its business development team. By partnering with BAO, the company is getting more at-bats with prospects and creating more pipeline opportunities.
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SkillSurvey & BAO Lead Qualification Case Study

January 25, 2022
A highly successful content marketing program was bringing in a large volume of leads, but SkillSurvey needed to prioritize them so sales could quickly go after those that represented real opportunity.
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How BAO's OppID Helped Interana Find the Perfect Prospects

September 23, 2019
Interana knew what characteristics made for qualified leads. But the information necessary to identify those accounts isn’t something you can get from the usual data sources. Now, with OppID™ they know exactly which companies fit the bill.
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Gigamon: BAO Appointment Setting Customer Success Story

March 13, 2019
With almost $5M in pipeline and $1M in closed business generated to date, Gigamon’s VP of Global Sales Operations, Deb Estrada talks about why Gigamon partners with BAO.
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BAO and Castlight: Appointment Setting On Demand

July 20, 2018
150 meetings, 35 opportunities and $5.2M in pipeline. That’s how BAO’s Appointment Setting services helped Castlight Health ensure comprehensive coverage of their target markets all while expanding and ramping up their inside sales team.
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How SkillSurvey Turned Content Marketing Into Real Pipeline

November 22, 2016
With a highly successful content marketing program bringing in a large volume of leads, SkillSurvey partnered with BAO to help prioritize the leads that represented real opportunity in order to get the most value from every marketing channel.
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Perspectives From the Field: BAO and Fidelis

October 20, 2016
At BAO, our Appointment Setting programs are all about results. But at the heart of every engagement – what really drives results and our mutual success – is a strong working relationship between our ISRs and the sales reps they support.
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O.C. Tanner: Marketing with Account Intelligence [Infographic] Case Study

July 14, 2014
O.C. Tanner leveraged BAO's Opportunity Identification to prioritize buyers and ramp up demand generation with highly targeted marketing. Check out this real-world example of using account intelligence to go to market effectively.
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Appointment Setting for Red River: Going Further, Deeper and Wider into the Federal Market

June 23, 2014
Red River provides IT hardware integration, maintenance and support services exclusively to the Federal government. When one of the world’s largest storage vendors invited them to engage with BAO as a benefit of its partnership program, the company saw a new path to opportunity.
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Perspectives From the Field: BAO and AppSense, Fast Ramp in a New Territory

May 12, 2014
Read a real-world case study about how one BAO ISR helped a new AppSense sales rep quickly create early-stage pipeline and build critical channel relationships.
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