Target Selection in ABM and the Role of Account Intelligence [Infographic]

February 21, 2017
Category: Infographics

The idea of Account-Based Marketing (ABM) is straightforward: first select a list of companies to target and then pursue each with messaging and campaigns that are targeted specifically to that organization. BAO recently surveyed 289 technology companies to understand how ABM is being planned and practiced today, specifically in the areas of target selection and the role of account insights.

Target Selection in Account-Based Marketing And The Role Of Account Insights

For a more check out BAO’s Account-Bases Marketing Trend Report.