Inside sales serves as an organization’s front lines, constantly interacting with customers and prospects alike. However, despite its importance, it’s also a role that’s greatly underappreciated and often misunderstood.
According to Kerry Cunningham, Sr. Research Director, Demand Creation Strategies at SiriusDecisions, “Inside sales is a critical function in any B2B business, but most organizations don’t believe that these teams are optimized or that activity levels are where they could be.”
BAO recently conducted a market research study of more than 100 inside sales leaders at high tech companies to better understand their team’s roles and responsibilities in the organization’s go-to-market strategy. A few key trends we uncovered:
The BAO Inside Sales Trend Report presents the complete findings of the study, including: