Resource

Building the Complete B-to-B Account Profile

November 20, 2012
Category: White Papers

Account-based marketing (ABM) and sales effectiveness depend on gathering intelligence at a Building the Complete B2B Profilecompany/account level.  Traditional b-to-b account profiles tend to focus on climate-like aspects such as earnings reports or press releases; what’s truly needed is the account equivalent of a daily weather report.

In this brief, analyst firm Sirius Decisions describes the components of account profiles that provide actionable information that helps sales and marketing make better decisions.