Resource

BAO at a Glance

November 18, 2013
Category: White Papers

As many b-to-b companies adjust their go-to-market models to focus on a defined universe of accounts, they discover that traditional broad based methods of demand generation are not as BAO at a Glanceeffective in account-based marketing (ABM). Third party vendors are helping to ease this change by expanding their offerings to include capabilities focused on gathering market intelligence and account intelligence to help companies learn more about their universe of accounts.

Analyst firm Sirius Decisions profiles BAO’s service offerings, implementation processes, and business model.