Resource

On-Demand Webinar: Introducing BAO Account Maps

April 13, 2015
Category: Webinars

In this 30-minute on-demand webinar Jim Higgins, CEO of BAO introduces BAO's Account Maps – straightforward, strategic snapshots of your most critical accounts.  In addition, Megan Heuer, Vice President and Group Director, SiriusDecisions dives deep into best practices for how sales and marketing can best collaborate for effective Account-Based Marketing.

This session provides a tour of an actual BAO Account Map and demonstrates how they can empower your inside and outside sales teams by providing the foundation they need to sell fardeep and wide.

This session also offers insights into best practices for:

  • Creating actionable account plans;
  • Increasing productivity through sales and marketing collaboration; and
  • Developing killer account-based sales and marketing programs – all grounded in market realities.
Jim Higgins CEO of BAO
Jim Higgins

Chief Executive Officer, BAO Inc.

Megan Heuer SiriusDecisions
Megan Heuer

VP & Group Director, Sirius Decisions