Resources

We’re the Appointment Setting leaders. If you have questions, we have answers.

Feel free to browse our resources. (If we don’t have the answer, we’ll hit the phones ‘til we do.)

With nearly two decades as an industry leader in demand generation, appointment setting, and account-based marketing, we have a lot of valuable experience under our belts. From thought leadership and market insights to tactical guides and inspiring case studies, our collection of resources captures a wealth of knowledge and expertise.

Explore the links below and – if you’d like to stay in touch and be notified when new materials are released – please subscribe to our blog.

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BAO Trend Report: Inside / Outside Sales & Marketing

October 15, 2015
Category: Trend Reports
The BAO Inside / Outside Sales & Marketing Trend Report takes a deep dive into the current sales and marketing landscape and offers key demand generation insights on growth plans, roles & responsibilities, inbound leads and other factors.
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BAO Opportunity Identification [Infographic]

September 24, 2015
Category: Infographics
BAO Opportunity Identification provides customized account-level intelligence to help tech companies understand and uncover future opportunities within a market. This infographic dives deep into the use cases for this intelligence.
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Hyper-Growth Resource Center

August 27, 2015
Your company is growing fast and the pressure is on. Designed to support fast-growing sales and marketing teams, the Hyper-Growth Resource Center provides content and insights to support companies in hyper-growth mode.
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BAO Coverage Checklist

August 26, 2015
Category: Checklists
So marketers and sellers understand the total addressable market in North America, BAO developed a simple coverage checklist complete with basic segmentation criteria to help ensure that you've got it all covered.
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BAO Trend Report: Higher Education

July 28, 2015
Category: Trend Reports
The BAO Higher Education Trend Report takes a deep dive into the overall IT landscape in the higher ed market and presents the latest trends on campus about wireless, cloud, security and other technology initiatives.
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BAO Fast Ramp

July 24, 2015
With BAO Fast Ramp, you get customized intelligence on 100 of your top target accounts and face-to-face access to decision-makers at the 20 strongest identified opportunities.
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IT Trends in Higher Education [Infographic]

June 25, 2015
Category: Infographics
To gauge IT trends in the higher education market, BAO surveyed 225 colleges and universities in order to understand upcoming IT projects, deployment preferences and other purchasing factors.
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BAO Trend Report: Converged Infrastructure

May 7, 2015
Category: Trend Reports
Converged infrastructure offers the potential of big benefits for adopters but also triggers significant impact across numerous components of the datacenter. We were curious, what does the market for converged infrastructure actually looks like?
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On-Demand Webinar: Introducing BAO Account Maps

April 13, 2015
Category: Webinars
In this on-demand webinar, Jim Higgins introduces BAO Account Maps and then Megan Heuer of SiriusDecisions dives deep into best practices for how sales & marketing can best collaborate for effective Account-Based Marketing.
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BAO Account Map Packs

April 2, 2015
Category: Datasheets
BAO offers bundled packs of Account Maps for a wide range of vertical markets and specialty areas.
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