Resources

We’re the Appointment Setting leaders. If you have questions, we have answers.

Feel free to browse our resources. (If we don’t have the answer, we’ll hit the phones ‘til we do.)

With nearly two decades as an industry leader in demand generation, appointment setting, and account-based marketing, we have a lot of valuable experience under our belts. From thought leadership and market insights to tactical guides and inspiring case studies, our collection of resources captures a wealth of knowledge and expertise.

Explore the links below and – if you’d like to stay in touch and be notified when new materials are released – please subscribe to our blog.

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O.C. Tanner: Marketing with Account Intelligence [Infographic] Case Study

July 14, 2014
Category: Case Studies
O.C. Tanner leveraged BAO's Opportunity Identification to prioritizing buyers and ramp up demand generation with highly targeted marketing. Check out this real-world example of using account intelligence to go to market effectively.
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Appointment Setting for Red River: Going Further, Deeper and Wider into the Federal Market

June 23, 2014
Category: Case Studies
Red River provides IT hardware integration, maintenance and support services exclusively to the Federal government. When one of the world’s largest storage vendors invited them to engage with BAO as a benefit of its partnership program, the company saw a new path to opportunity.
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The Mid Market Blueprint: Understanding Buying Activity to Increase Productivity

June 18, 2014
Category: Infographics
To help marketers and sellers understand buying activity in the mid market, BAO conducted a market research study to uncover tech spending trends and identify IT opportunities. Check out the second infographic in BAO’s Mid Market series for the inside track on mid market buying activity.
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The Complete Guide to Appointment Setting Success

May 28, 2014
Category: Guides
Providing an overview of B2B appointment setting best practices and designed to help technology companies maximize their pipeline development and sales productivity – this guide covers every aspect of a successful appointment setting program from planning to management and measurement.
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Breaking Down the Mid Market [Infographic]

May 14, 2014
Category: Infographics
Huge, fragmented and often misunderstood, the mid market represents tremendous potential – but only if you know how to approach it. Don't try to "boil the mid market ocean." Check out the first infographic in BAO’s Mid Market series.
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Appointment Setting for Seamless: Productivity, Pipeline and Faster Time to Market

April 8, 2014
Category: Case Studies
Seamless had aggressive sales numbers to meet and a desire to move up market – but knew they’d need support to get there. This case study discusses how Seamless partnering with BAO to generate $7 million in pipeline and nearly $1 million in closed business.
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We Open, You Close: Celebrating 300,000 Appointments and Counting [Infographic]

December 10, 2013
Category: Infographics
To celebrate the milestone of securing 300,000 appointments, we took a look back at our collective body of work and developed the following infographic.
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BAO at a Glance

November 18, 2013
Category: White Papers
Analyst firm Sirius Decisions profiles BAO’s service offerings, implementation processes, and business model.
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6 Reasons Lead Generation Programs Fail (and How to Fix Them)

November 11, 2013
Category: Tip Sheets
To build pipeline and grow revenue, sales teams need leads. From targeting to measurement, this tip sheet explores six common reasons lead generation programs fail (and how to fix them).
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10 Key Questions to Ask Before Selecting a B2B Appointment Setting Partner

October 21, 2013
Category: Tip Sheets
Hiring an appointment setting partner makes sense. But not all appointment setting services are alike. This tip sheet presents ten key questions you should ask your potential appointment setting partners to help you evaluate your options and make the right selection.
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