Resources

We’re the Appointment Setting leaders. If you have questions, we have answers.

Feel free to browse our resources. (If we don’t have the answer, we’ll hit the phones ‘til we do.)

With nearly two decades as an industry leader in demand generation, appointment setting, and account-based marketing, we have a lot of valuable experience under our belts. From thought leadership and market insights to tactical guides and inspiring case studies, our collection of resources captures a wealth of knowledge and expertise.

Explore the links below and – if you’d like to stay in touch and be notified when new materials are released – please subscribe to our blog.

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BAO Account Map Packs

April 2, 2015
Category: Datasheets
BAO offers bundled packs of Account Maps for a wide range of vertical markets and specialty areas.
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Account Maps Overview

March 23, 2015
BAO Account Maps provide a detailed, strategic snapshot of the companies that matter to your business by drilling down into the critical sales intelligence you need to quickly strategize a plan of attack for individual accounts.
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2014: A Year in Review [Infographic]

February 10, 2015
Category: Infographics
6 million. That's the number times BAO dialed the phone in 2014 to secure 33,175 appointments. With a year's worth of insights in hand, we look back at who was closing, what prospects were buying, and which territories were hottest.
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Working at BAO [Infographic]

January 5, 2015
Category: Infographics
BAO has been pioneering the appointment setting industry since 1997 and along the way the BAO family has grown. Check out what's it's like working at BAO among the unique characters and culture.
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Smarter Selling with Market Intelligence

December 17, 2014
Category: Videos
Account intelligence helps sales quickly identify and get in front of opportunities with real revenue potential. Smarter Selling with Market Intelligence provides best practices for inside sales teams teams focused on creating high performing pipeline opportunities.
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The BAO Mid Market Buying Guide

August 4, 2014
Category: Guides
Developed with market research to uncover tech spending trends and identify IT opportunities, the BAO Mid Market Buying Guide takes a deep dive into the upper mid market, delivering valuable insights based on real, account-level intelligence.
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O.C. Tanner: Marketing with Account Intelligence [Infographic] Case Study

July 14, 2014
Category: Case Studies
O.C. Tanner leveraged BAO's Opportunity Identification to prioritize buyers and ramp up demand generation with highly targeted marketing. Check out this real-world example of using account intelligence to go to market effectively.
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Appointment Setting for Red River: Going Further, Deeper and Wider into the Federal Market

June 23, 2014
Category: Case Studies
Red River provides IT hardware integration, maintenance and support services exclusively to the Federal government. When one of the world’s largest storage vendors invited them to engage with BAO as a benefit of its partnership program, the company saw a new path to opportunity.
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The Mid Market Blueprint: Understanding Buying Activity to Increase Productivity

June 18, 2014
Category: Infographics
To help marketers and sellers understand buying activity in the mid market, BAO conducted a market research study to uncover tech spending trends and identify IT opportunities. Check out the second infographic in BAO’s Mid Market series for the inside track on mid market buying activity.
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The Complete Guide to Appointment Setting Success

May 28, 2014
Category: Guides
Providing an overview of B2B appointment setting best practices and designed to help technology companies maximize their pipeline development and sales productivity – this guide covers every aspect of a successful appointment setting program from planning to management and measurement.
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