55,384: The number of meetings secured by the BAO Public Sector Practice.
For more than fifteen years, our team of experienced and specially certified Public Sector Inside Sales Reps (ISRs) has been making successful introductions within the Public Sector. They are adept at articulating your company’s complex value proposition in language that the Public Sector audience understands, and they have the in-depth market understanding you need navigate this uniquely complex landscape of fluctuating budgets, tight timing, and stringent regulations.
"There are so many companies out there who try to do this, but don’t understand how the government market works. You can’t fake it in this space – you have to know all the rules. And BAO has done their homework. They really get it.”
— Kim Carter, Senior Alliance Partner Manager, Red River
As a valuable business asset, your Public Sector team represents both a specialized expertise and a significant investment. BAO provides similarly specialized support with account intelligence and appointment setting services that are tailored to the distinct needs of the Public Sector market. We deliver insight into Public Sector opportunities that goes far beyond the high-level information available in traditional resources and reports. And we handle the cold calling so that your Public Sector reps can focus on what they do best – working their networks and relationships.
Our scalable team does the heavy lifting for you – each ISR making more than 175 calls daily and connecting with thousands of decision makers at top government and educational institutions.
Even more than in other markets, with the Public Sector timing is everything. We keep you on top of contract negotiations, initiative rollouts, agency technology pains, challenges and triggers, and budget approvals so you are always in the right place at the right time.
Our proprietary Public Sector database includes 2,000 Federal/Civilian entities, 2,200 DOD entities, and 14,000 state and local agencies – each with thousands of associated IT and lines-of-business contacts. We also have the highest (by a large margin) success rate in the industry with 55% of our secured meetings converting into second sales activities.
You can count on BAO to help you overcome resource and knowledge constraints so you can expand your Public Sector footprint with profitable, business-building opportunities.
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