BAO's ABM Insights Featured at MarTech
![](/assets/imager/images/118354/baos-abm-insights-martech_ebff9558e57d20deb8f3a555b4c2165e.png 375w, /assets/imager/images/118354/baos-abm-insights-martech_742ff6a5899d8196ff8f34f9ce22969f.png 547w)
At the event, Jon Miller, founder and CEO of Engagio (and former CMO of Marketo), presented “Fishing With Spears: All About Account-Based Marketing.” As part of the discussion, he referenced this visual overview of the stages of an account-based marketing strategy – and the tools that facilitate them.i
In his graphic, BAO was featured as a key provider of “insights” – defined as information that helps sales and marketing teams “understand what is relevant and resonant at accounts (triggers, priorities, etc.).”
![BAO was featured as a key provider of ABM “insights”](/assets/images/engagio_infographic_2022-05-06-194003_xxut.png)
For us, this is tremendous validation for what we’ve stood for since we opened for business in 1997. We’re passionate about helping our Clients build data-driven sales and marketing strategies. Whether that’s with ABM fuel like custom account data (including current budgeted initiatives and buying timeframes) via an Opportunity Identification engagement or macro-level market intelligence from our trend reports – we consistently find that the companies that are most successful are the ones that leverage insight to ensure that they’re going to market in a way that’s relevant, timely and on-message for each and every prospect.
They say you’re known by the company you keep – and we’re so proud to be included among this “who’s who” of sales, marketing, content and technology leaders. Because, for us, ABM was never just a buzzword – it’s the thread that runs through all of our demand generation services. And our Clients understand that our ability to fuel ABM campaigns – with intelligent, real-time access and insight – is what sets us apart.
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