What’s Keeping B2B Tech Sales Leaders up at Night?
BAO recently conducted a survey of 153 B2B technology sales leaders which revealed the biggest concerns that could affect their ability to hit their number in 2023.
Account intelligence is always valuable to ensure that your sales reps are as efficient and productive as possible—and it’s more critical now than ever. But you need to go beyond typical “insights.” Target lists segmented by standard firmographic details are going to look pretty much the same today as they did when business was booming. What you need is up-to-date intelligence about who does and does not have budget, a prioritized need, and a motivated advocate. With our Opportunity Identification service, BAO profiles your target audience so you can pinpoint your best prospects—and you can do it fast, in just days.