Filtered By Tag: Lead Qualification Clear Filter
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Marketers: What do reps think about trade show leads? (You might be surprised—we were)

February 12, 2020
Category: Blog Post
We recently released the BAO Trend Report: Field Sales’ Perspective on Inside Sales & Marketing. In analyzing the results, we uncovered some striking insights around content syndication and event leads.
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Your Lead Qualification Questions, Answered

April 3, 2019
Category: Blog Post
Even the largest, most experienced inside sales teams don’t have the time or resources to follow up on every lead. Here are the most common questions we get asked about lead qualification.
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5 Reasons to Outsource Inbound Lead Qualification

Posted by Jessica Pilat March 11, 2019
Category: Blog Post
Inbound marketing is a great strategy that when done well, educates prospects and brings them to you. But, of course, it doesn’t do all the hard work for you.
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It’s Time to Start Practicing Responsible Lead Generation

Posted by Jessica Pilat February 13, 2019
Category: Blog Post
Picture it: You have 5,000 leads from your trade show or campaign. Somewhere in there are 135 contacts who have an active initiative and actually want you to call them. But which 135 are they?
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Destination Pipeline: Navigate Lead Flow

March 1, 2018
Category: Blog Post
40% of inbound leads never receive any kind of follow up. It’s a common challenge among marketers that typically stems from coverage issues especially during peak lead times created by big tradeshows and successful content campaigns.
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BAO Lead Qualification

February 1, 2017
Category: Service Overviews
Even the largest, most experienced inside sales teams don’t have the time or resources to follow up on every lead. With Lead Qualification, BAO acts as an extension of your team to rapidly contact and qualify any volume of leads.
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How SkillSurvey Turned Content Marketing Into Real Pipeline

November 22, 2016
Category: Case Studies
With a highly successful content marketing program bringing in a large volume of leads, SkillSurvey partnered with BAO to help prioritize the leads that represented real opportunity in order to get the most value from every marketing channel.
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Is Killer Content Killing Your Team? Get Them Instant Relief with BAO Lead Qualification

Posted by Jessica Pilat June 2, 2016
Category: Blog Post
As organizations dramatically increase their content marketing volume, they’re driving unprecedented volumes of inbound leads. But a lead is only “hot” for so long and our research shows that it takes 31 dials to qualify a single lead - even when it's warm.
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Solving The Lead Follow Up Challenge: Scalable Lead Qualification in the World of Inbound Marketing

February 3, 2016
Category: Videos
Generating leads is more important to B2B technology sales & marketing teams that ever before as many organizations are focused on creating an increasing volume of leads. But another challenge that’s equally important: following up on all those leads.
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On-Demand Webinar: Four Trends to Track in 2016

December 14, 2015
Category: Webinars
In Four Trends to Track in 2016, Jim Higgins, CEO of BAO, offers actionable advice and proven strategies for addressing the four biggest trends shaping the way sales and marketing teams go to market in 2016.
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