We recently released the BAO Trend Report: Field Sales’ Perspective on Inside Sales & Marketing. In analyzing the results, we uncovered some striking insights around content syndication and event leads.
40% of inbound leads never receive any kind of follow up. It’s a common challenge among marketers that typically stems from coverage issues especially during peak lead times created by big tradeshows and successful content campaigns.
Even the largest, most experienced inside sales teams don’t have the time or resources to follow up on every lead. With Lead Qualification, BAO acts as an extension of your team to rapidly contact and qualify any volume of leads.
With a highly successful content marketing program bringing in a large volume of leads, SkillSurvey partnered with BAO to help prioritize the leads that represented real opportunity in order to get the most value from every marketing channel.
As organizations dramatically increase their content marketing volume, they’re driving unprecedented volumes of inbound leads. But a lead is only “hot” for so long and our research shows that it takes 31 dials to qualify a single lead - even when it's warm.
Generating leads is more important to B2B technology sales & marketing teams that ever before as many organizations are focused on creating an increasing volume of leads. But another challenge that’s equally important: following up on all those leads.
In Four Trends to Track in 2016, Jim Higgins, CEO of BAO, offers actionable advice and proven strategies for addressing the four biggest trends shaping the way sales and marketing teams go to market in 2016.