Technology Purchasing Trends in the Fortune 1000

For marketers and sellers, the Fortune 1000 has always been a hot target market as organizations with large revenues typically support extensive workforces with robust budgets. But because the “big companies = big opportunity” logic isn’t foolproof, BAO surveyed 208 Fortune 1000 organizations via our Opportunity Identification (OppID™) service, to understand current budgeted initiatives and technology purchasing trends in the enterprise.