The BAO Mid-Market Resource Center
Creating and maintaining sales productivity in the mid market is challenging. With 19,083 companies, the mid market is large, fragmented, and frequently misunderstood. But it is a target market with lots of rapidly growing companies that have a myriad of technology challenges and – most importantly – active initiatives.
For BAO's Mid Market series, we have dissected this vast market for you and show you how to isolate those key mid market buyers and create a sales strategy that focuses on only the most important prospects.
How can you navigate to the right opportunities within the mid market? Check out the resources below for insight into how the mid market breaks down – and how you can break in.
Speak with a pipeline expert to build a program that meets your needs.