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Boost Workday's Outbound Prospecting Game

BAO helps you gain access to the right prospects and build critical top-of-the-funnel “S1” pipeline.

Did you know?
It takes 122 dials to reach senior finance decision-makers.

These executives are notoriously difficult to reach, and then you still have to persuade them to take a meeting. Let BAO focus on the heavy lifting of prospecting so your reps can focus on relationship-building and selling.

Enterprise, mid-market, public sector:
For 27 years, BAO has created solid sales opportunities up and down market, as well as specialty sectors.
Deep experience in finance line of business:
We’ve secured more than 4,000 meetings with senior finance leaders for our clients.
We’re the prospecting partner of choice for complex enterprise technology organizations.

Here is just a tiny sample of the industry leaders BAO has helped build pipeline:

Harness the power of your HR success to create more opportunities with finance.

BAO can support Workday’s two-pronged strategy for growth. As you seek net-new full-platform deals and strategic expansion into finance, BAO will be your outbound motion, securing high-level meetings with key execs at whitespace accounts, and providing access to CFOs and their teams to expand your footprint.

Land hard-to-reach prospects:
BAO will get you a foot in the door at companies you may have written off in the past as impenetrable - in fact, we've secured more than 600,000 meetings to date for our clients.
Expand footprint:
BAO has helped many clients - like Automation Anywhere - break through to new lines of business and functional buyers within their target organizations.
CASE STUDY: How BAO helped Automation Anywhere expand
Tech Expertise
Our reps know how to communicate complex value propositions.
For 27 years, BAO has helped high tech’s leaders effectively go to market; we closely collaborate to create compelling messaging that resonates with your prospects.
"I’ve been impressed with the BAO inside sales reps’ ability to prospect on our behalf. Their incredibly detailed grasp of our messaging and how it benefits the prospect is really quite amazing and special."
David Morrison, Director of Global Lead Generation at Automation Anywhere
Already have your own inside sales team?

So do all of our clients. They partner with us to leverage our unmatched outbound expertise and focus on strategies to:

Divide and conquer:
Clients partner us with their field reps and strategically deploy us to whitespace or regions in need of a pipeline boost.
Accelerate their inside teams’ success:
Other clients partner us with their internal SDRs to secure first meetings for them to qualify for the field.
We get it, it can feel like a risk.

That’s why many of our clients started by giving BAO a piece of their whitespace as a proving ground. And we’re performance-based, which means you’ll always have something to show for your investment.

Contact us to learn more
Insights for better prospecting
See all resources
Video
Appointment Setting Explainer Video
BAO’s appointment setting service delivers actionable leads and top… Read More
Case Study
Automation Anywhere: BAO Appointment Setting Customer Success Story
Automation Anywhere partnered with BAO for appointment setting… Read More
Interactive
The Prospecting Perspective
It’s never been harder to get ahold of prospects. We ought to know,… Read More
Case Study
Why Sales Loves Working With BAO - In Their Own Words
How appointment setting helps sales gain access to the biggest and… Read More
Trend Report
BAO Trend Report: Field Sales’ Perspective on Inside Sales and Marketing
Study shows how marketing and inside sales are impacting revenue… Read More