Your Lead Qualification Questions Answered
BAO developed our Lead Qualification service because there simply wasn’t anything out there that was helping our Clients address their lead qualification challenges. And because there’s nothing quite like it, we get asked a lot about this service. Here are the most common questions we get.
When would I use BAO for lead qualification rather than rely on our internal team?
There are a lot of scenarios where outsourcing lead qualification makes sense. In fact, we wrote a whole blog post about it.
Can BAO qualify leads on an ongoing basis or is it a one-time event?
Both! Whether you have a one-time influx of leads (for example, a trade show or webinar) or an ongoing stream of leads to qualify on a weekly basis, we can help.
I have leads from old programs that were never followed up on. Can BAO qualify them?
Obviously, the fresher the leads, the better. But we can help you recoup ROI on backlogged leads within a couple of months.
Can I use this service for a list that I purchased?
This service is intended to qualify hand-raisers—people who provided their contact information directly to you in exchange for content or at an event—not to vet cold lists.
Can BAO set appointments with the qualified leads?
Yes! We can build a program where leads that meet your criteria are handed directly to our own ISRs for Appointment Setting. In fact, the Clients who use us in this way tell us that the meetings we set from the leads that we qualify are the highest quality of all their sales meetings.
Still have questions?
Speak with a pipeline expert to build a program that meets your needs.