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Jessica Pilat

Jessica Pilat

Vice President of Marketing

I lead BAO’s go-to-market strategy, including our own demand generation. It’s fun marketing to marketers and sales people because I understand their challenges and needs. And, yes, I’m also a BAO Client!

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5 Reasons to Outsource Inbound Lead Qualification

Posted by Jessica Pilat March 11, 2019
Category: Blog Post
Inbound marketing is a great strategy that when done well, educates prospects and brings them to you. But, of course, it doesn’t do all the hard work for you.
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It’s Time to Start Practicing Responsible Lead Generation

Posted by Jessica Pilat February 13, 2019
Category: Blog Post
Picture it: You have 5,000 leads from your trade show or campaign. Somewhere in there are 135 contacts who have an active initiative and actually want you to call them. But which 135 are they?
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Only 12% of Companies Doing Account-Based Marketing are Set Up for True Success

Posted by Jessica Pilat February 6, 2017
Category: Blog Post
We’ve always been strong proponents of leveraging account intelligence to improve sales and marketing – long before the term Account-Based Marketing was ever coined. But, there is one key component without which ABM simply doesn’t work: account intelligence.
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Is Killer Content Killing Your Team? Get Them Instant Relief with BAO Lead Qualification

Posted by Jessica Pilat June 2, 2016
Category: Blog Post
As organizations dramatically increase their content marketing volume, they’re driving unprecedented volumes of inbound leads. But a lead is only “hot” for so long and our research shows that it takes 31 dials to qualify a single lead - even when it's warm.
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Marketers: Help Sales Hit the Ground Running

Posted by Jessica Pilat January 19, 2016
Category: Blog Post
It’s that time of year – everyone is coming off sales kickoff season. Assignments may have shuffled and everyone is enthusiastic – but when kickoff breaks, reality sets in. New targets require a fair amount of research.
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Introducing Account Maps: A Natural Evolution for BAO

Posted by Jessica Pilat April 16, 2015
Category: Blog Post
Straightforward, strategic snapshots of your most critical prospects designed to enable better account planning, BAO Account Maps deliver the sales intelligence your team needs to sell far, deep and wide.
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Introducing the BAO + Column Five Partnership

Posted by Jessica Pilat February 18, 2015
Category: Blog Post
Create engaging infographics at a discount. BAO is excited to introduce a new partnership with Column 5, the leading data visualization agency for OppID™ Clients.
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Meet Dave Losier, ISR Extraordinaire and BAO Record Setter: 6,000 Meetings and Counting

Posted by Jessica Pilat October 27, 2014
Category: Blog Post
Dave Losier, one of our most seasoned ISRs is now officially our most successful! Dave recently booked his 6,000th meeting and to celebrate this incredible milestone we sat down with Dave.
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The Stars of BAO: They’re Just Like Us!

Posted by Jessica Pilat October 23, 2014
Category: Blog Post
They’re wearing the hottest fashions! They’re facing off and melting down! (Well, not really.) And they talk a lot about the cloud. See? The celebrities of BAO are just like us.
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Tags: BAO News

Marketo: Launching Into the Enterprise with Account-by-Account Intelligence

Posted by Jessica Pilat June 26, 2012
Category: Blog Post
Marketo, a leader in marketing automation and revenue performance management solutions, was looking to increase their penetration in the Enterprise — and in less than six months, BAO uncovered 30 new opportunities for them in this previously untapped market.
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