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Generating Demand in HR Technology

December 12, 2018
Category: Blog Post
174. That’s the number of calls it takes to secure a single meeting with a HR tech decision-maker, a rate 51% higher than for other tech solutions.
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BAO Returns to its Roots - HQ Relocates to Chelmsford, MA

December 7, 2018
Category: Blog Post
"One of the things we're most proud of is that we help to create sales careers.” In November, BAO headquarters relocated from its home of eight years in Andover to new office space in Chelmsford, MA.
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Generating Demand in Cybersecurity

October 24, 2018
Category: Blog Post
137. That’s the number of dials it takes to secure a single meeting with a cybersecurity decision-maker. An increasingly crowded market, it’s understandable that the number of calls needed to secure a meeting in cybersecurity is 19% higher than other tech solutions.
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Overcoming the Lead Quality Obstacle & Other Challenges Facing Inside Sales

October 17, 2018
Category: Blog Post
Marketing and sales teams’ success relies heavily on the leads they generate, qualify and subsequently close. However, at several points along the sales cycle, the issue of lead quality can cause the two to be at odds.
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Extended Training for Inside Sales Teams - The Proof is in the Pipeline

October 3, 2018
Category: Blog Post
The lack of experience within inside sales organizations makes the process of training and onboarding new ISRs critical. But 48% of high tech organizations offer just 2 to 3 weeks of training for new inside reps.
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Dialing Up Inside Sales: Why Prioritizing Cold Calling Works

September 17, 2018
Category: Blog Post
It’s simple, really. The more inside sales reps dial the phone, the better results they get. And the reverse is also true: reps who do not pick up the phone see low levels of quota attainment.
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Destination Pipeline: Warm up the Mid-Market

August 6, 2018
Category: Blog Post
Made up of 19,000+ companies the mid-market is large, fragmented & frequently misunderstood. But it’s a target market with an abundance of high growth companies that have a myriad of tech challenges & active initiatives.
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Destination Pipeline: Hit the ABM Bullseye

June 11, 2018
Category: Blog Post
The most important letter in ABM is the ‘A.” The Accounts. The accounts you’re targeting with your ABM program and what you know about those organizations.
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Destination Pipeline: Eliminate the Competition

April 18, 2018
Category: Blog Post
There are prospects out there who are unhappy with your competitors. And accounts using the competition whose contracts are expiring this quarter and next. But locating them can be a challenge.
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Destination Pipeline: Navigate Lead Flow

March 1, 2018
Category: Blog Post
40% of inbound leads never receive any kind of follow up. It’s a common challenge among marketers that typically stems from coverage issues especially during peak lead times created by big tradeshows and successful content campaigns.
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