Like every other organization, Higher Ed institutions are trying to figure out how to reopen safely and effectively. Technology will play a pivotal role. And so will vendor sales reps—as trusted advisors.
Chances are, there’s part of your sales process or pipeline that’s not doing as well as you’d like. Whether it’s a territory, vertical, or solution set that’s underperforming, you know there’s room for improvement.
We recently released the BAO Trend Report: Field Sales’ Perspective on Inside Sales & Marketing. In analyzing the results, we uncovered some striking insights around content syndication and event leads.
Most companies know their sweet spot — companies who have a certain competitor in place within 12 months of contract renewal date, or particular technology stack configuration — but it’s not easy to find those opportunities with the data at hand.