Interana knew what characteristics made for qualified leads. But the information necessary to identify those accounts isn’t something you can get from the usual data sources. Now, with OppID™ they know exactly which companies fit the bill.
Most companies know their sweet spot — companies who have a certain competitor in place within 12 months of contract renewal date, or particular technology stack configuration — but it’s not easy to find those opportunities with the data at hand.
There are a lot of data-driven, algorithm-fueled approaches today for trying to figure out who’s in the market for your solutions. But there’s another way to get valuable information about what prospects need. You ask them.
Welcome to Destination Pipeline, where leads are maximized, new sales reps are productive and your ABM programs make a difference. It’s where you get insight into which accounts are buying now and which ones are dissatisfied with your competitors.
“HR technology is undergoing one of the most disruptive periods it has seen in a decade.” That’s why BAO recently conducted a research study of enterprise organizations to understand what the HR tech market looks like right now.