Interana knew what characteristics made for qualified leads. But the information necessary to identify those accounts isn’t something you can get from the usual data sources. Now, with OppID™ they know exactly which companies fit the bill.
Welcome to Destination Pipeline, where leads are maximized, new sales reps are productive and your ABM programs make a difference. It’s where you get insight into which accounts are buying now and which ones are dissatisfied with your competitors.
BAO recently surveyed 289 B2B tech companies about Account-Based Marketing to understand how ABM is being planned and practiced today, particularly in the areas of target selection and the role that account insights play.
We’ve always been strong proponents of leveraging account intelligence to improve sales and marketing – long before the term Account-Based Marketing was ever coined. But, there is one key component without which ABM simply doesn’t work: account intelligence.
We always enjoy celebrating our Clients’ successes. We're very excited about an article in the November 2016 issue of a new ABM publication, “ABM in Action,” highlighting O.C. Tanner’s successful ABM strategy.
ABM is the strategic approach marketers use to support a defined universe of accounts. But where do you start? The ABM resource center is designed to help you build out the ABM strategy that’s right for your business.