Blog

137. That’s the number of dials it takes to secure a single meeting with a cybersecurity decision-maker. An increasingly crowded market, it’s understandable that the number of calls needed to secure a meeting in cybersecurity is 19% higher than other tech solutions.

It’s simple, really. The more inside sales reps dial the phone, the better results they get. And the reverse is also true: reps who do not pick up the phone see low levels of quota attainment.

"Inside sales is a critical function, but most orgs don’t believe that these teams are optimized." That's why BAO recently conducted a market research study of inside sales leaders at high tech companies to better understand their team’s roles and responsibilities.

It takes 6 to 12 months to get a new sales rep fully ramped up, productive and meeting their quota. But there is a way to get your new hires more at-bats and cut their ramp-up time in half.

Appointment Setting from BAO provides quick and repeated access to key decision-makers in the markets and accounts that matter most to your business.

At BAO we say “we connect people, it’s our calling,” and securing more than 34,000 meetings over a 12 month span supports that adage. Here's an inside look at the who, what and where from the Telephone Trenches.

Generating leads within the Government requires a unique approach. Because of the differences between the public and private sectors, BAO has developed a Public Sector practice complete with an internal certification process to help Clients succeed in the Public Sector.

With almost $5M in pipeline and $1M in closed business generated to date, Gigamon’s VP of Global Sales Operations, Deb Estrada talks about why Gigamon partners with BAO.

At BAO, our Appointment Setting programs are all about results. But at the heart of every engagement – what really drives results and our mutual success – is a strong working relationship between our ISRs and the sales reps they support.

In a recently published infographic, SiriusDecisions highlighting the top 5 challenges facing sales leaders. In this second blog in a 5 part series, we focus on the challenge of improving sales rep productivity.