We recently released the BAO Trend Report: Field Sales’ Perspective on Inside Sales & Marketing. In analyzing the results, we uncovered some striking insights around content syndication and event leads.
ABM is impossible without insights. A solid ABM strategy uses insights to prioritize the right ABM targets, know what to say to engage that defined universe of accounts and gain access to the decision makers within those companies.
Building a scalable sales and marketing foundation can be a challenge when your company, your market and your team are going at breakneck speed. Jim Higgins offers advice based upon BAO’s experience working with fastest-growing companies.
72. That’s the percentage of high tech organizations that are growing their field sales teams in the next year. Hyper-growth stands out as the biggest takeaway from BAO’s Inside Outside Sales & Marketing Trend Report.
The BAO Inside / Outside Sales & Marketing Trend Report takes a deep dive into the current sales and marketing landscape and offers key demand generation insights on growth plans, roles & responsibilities, inbound leads and other factors.
Tech Crunch recently posed the question, “Is Enterprise Hyper Growth The New Normal?” Every day we’re seeing more companies where unprecedented growth is the norm, but even in this new era, there are challenges.
Your company is growing fast and the pressure is on. Designed to support fast-growing sales and marketing teams, the Hyper-Growth Resource Center provides content and insights to support companies in hyper-growth mode.
So marketers and sellers understand the total addressable market in North America, BAO developed a simple coverage checklist complete with basic segmentation criteria to help ensure that you've got it all covered.