BAO Advanced Demand Generation (ADG)
Most high-tech B2B companies know what their sweet spot is—whether that’s a particular use case, an installed technology environment, or a trigger event like an expiring contract.
But knowing it and finding it are two different things. That’s why most companies define their overall target market by characteristics that are easy to ascertain—industry, size, functional role, etc.—and then rely on the sales discovery call to gather details about the prospect to figure out if there’s a good fit.
On the surface, this approach makes sense. But it’s far from perfect. For example, there may be companies that are a perfect fit, but you never find that out because you can’t get in the door to have that discovery conversation.
BAO’s Advanced Demand Generation (ADG) service provides discovery-level insights about the accounts in your target market, and access to the executives you need to meet within those companies. You get highly customized intelligence that includes the exact account insights and buyer signals that matter to your organization, and secured meetings in the companies that are a good fit for you.
BAO’s ADG is the most thorough, complete way to build a fact-based go-to-market strategy that sets your entire team up for success. You get highly customized intelligence about each prospect—including insight into the current state of their IT infrastructure, their needs, their buying cycles, and more. Then we secure you appointments with the prospects with the greatest pipeline potential.
We may live in a digital world, but the telephone is still one of the most important tools in B2B sales. Many new technologies can infer lots of info about prospects based on digital activities, but the fact is, having a live conversation is the only way to gather custom insights that no one else has access to.
BAO has dramatically increased the speed in which we can be in front of our key buyers, resulting in measurable pipeline for Waggl.
– Derek Cole, Head of Sales, Waggl, Inc.
Speak with a pipeline expert to build a program that meets your needs.