Generating leads is more important to B2B technology sales and marketing teams that ever before. Many organizations are focused on creating an increasing volume of leads, which is important. But there’s another challenge that’s equally important: following up on all those leads. Even organizations with disciplined follow-up strategies and resources can struggle with the growing number of inbound leads to find the immediate sales opportunities. BAO’s Lead Qualification service delivers scalable lead qualification for today’s world of inbound marketing. Check out the video below to learn more about how you can improve the ROI of your lead generation programs.