Resource

The BAO Guide to Competitive Intelligence

March 6, 2013
Category: Guides

To successfully go to market against the competition, you need to know where your rivals are – and where they’re not. BAO Guide to Competitive Intelligence

With the BAO's Opportunity Identification service, you get customized, account-level insight into the markets and companies that matter most to your organization – including detailed competitive intelligence about where and how your competitors are playing in those spaces.

It’s a real-time snapshot that pinpoints where competitors are installed as well as what their strengths and vulnerabilities are in specific markets, geographies and target companies. And competitive intelligence will give your entire organization an advantage over the competition – in driving strategy, developing attack plans and running more targeted marketing campaigns designed to displace your rivals.

The BAO Guide to Competitive Intelligence lays out best practices for better understanding and applying competitive intelligence across your organization.