BAO Lead Qualification
Even the largest, most experienced inside sales teams don’t have the time or resources to follow up on every lead, especially during peak lead flow times. In fact, most technology organizations report that they are able to reach fewer than 20 percent of their leads live on the phone. BAO Lead Qualification ensures that no leads fall through the cracks, meaning no missed sales opportunities. By quickly identifying which leads are most viable, you only pass on the best leads to the inside sales team, setting them up for success.
As an extension of your sales and marketing teams, BAO rapidly contacts and qualifies any volume of leads, freeing up your inside team to focus on deeper-funnel prospecting and other sales activities. By immediately helping your inside sales team better balance their increasing workloads, Lead Qualification quickly and cost effectively uncovers every buyer in your backlog.
“Our team creates a lot of content – eBooks, white papers, etc. – and we participate in a number of events. We get a great deal of interaction, but a chunk of it is from what many in marketing call ‘content grazers,’ people who are just interested in learning about the space. We’re happy to have them consume and share content and join our webinars, but we don’t want to chase them if they’re not real buyers. Not all leads are created equal. We needed to quickly determine what was worth our focus- and then get in front of the real prospects.”
- Michelle Reed, CMO, Skillsurvey
So much time and effort goes into marketing programs, and teams cannot afford to let any leads go unvetted. BAO Lead Qualification helps manage follow-up from any of the below efforts, and more:
“BAO’s Lead Qualification support is our insurance policy that no hard-earned lead goes untouched. Their team is fast, thorough and professional. We like knowing our prospects have a great experience with us from the first inquiry, and we know our success rate increases with live follow-up. As a fast growth organization, it's crucial that we have partners that can adapt and change with us to help meet our business needs. BAO has been just that.”
- Josh Verrill, VP Revenue Acquisition, Dyn