Opportunity Identification (OppID™)

Get actionable account intelligence—fast and hyper-customized

Get smarter about the accounts you care about

Real-time buyer insights promise to deliver a prospecting edge, but that’s only part of the story. There are other factors, such as certain technology installed or particular use cases, that make some prospects a better fit over others. High-performing sales and marketing organizations in the tech industry work with BAO to gain an unfair advantage with more relevant and exclusive account insights. With BAO’s OppID service, you can identify competitors’ vulnerable accounts, fuel more effective account-based marketing programs, or better enable your sales development team. Simply put, you can find the active buying cycles.

Live-confirmed

Data is gathered via phone surveys so you get validated facts, not inferred assumptions

Custom

Profiles are gathered specifically for your solutions and value propositions to provide the exact data you need, not proxies

Exclusive

You get information that is unavailable to anyone else—including your competitors—giving you an edge

Segmented and actionable

Prioritize sales and marketing efforts more effectively and arm reps with valuable insight to have highly differentiated sales conversations

Technology fit

Is a specific technology/solution currently installed? What version is in use? Who uses it and how? Who owns it? How satisfied are they with the solution?

Competition

Is a particular competitor installed? When is the contract due to expire? How satisfied are they with the solution?

Pain points and use cases

Where are there capability gaps? What challenges are they experiencing?

Budget and timing

Is there a budgeted initiative planned? What is the timeline? Where are they in the process? Who will own/influence the deal?

Intent behavior is just part of the picture

Intent behavior data is valuable for mature offerings, but if you’re going to market with a disruptive solution, or trying to re-position beyond the current market perception of your company, it misses the mark—you need the kind of deeper, smarter insights that you can only get with OppID

Custom research isn’t truly custom

Account research, whether performed internally or outsourced, can be slow, and because insights are typically scraped from publicly available information, the profiles differ wildly from account to account and they can be verbose and hard to use—OppID delivers consistent, bespoke, and precise profiles that are actionable and easy to use

Strategy

We work with you to define the list of accounts you want to target and develop a custom profile to capture the specific details that are relevant to your business

Account-based research

Our team of Market Research Specialists conduct live interviews with key influencers and decision-makers in your target accounts

Segmentation and delivery

You get an in-depth, real-time, segmented view of your market

Fast activation

No complex set-up, integration, or training required—easy-to-use account profiles are delivered in days, not months

Hyper-prescriptive insights

Our custom approach ensures tight alignment with your solution and sales team’s needs, taking actionable to the next level

Immediate ROI

Start mapping your target market without breaking the bank—and without locking yourself into yet another martech commitment

263,000

OppIDs completed to date

44,000

account-based marketing insights identified

21,000

technology purchasing cycles uncovered

Disrupting a 20-year-old market as the underdog isn’t easy. We cannot afford to waste cycles chasing bad leads or even misguided good intentions. BAO put a microscope on our market and helped us understand not only the persona, but the tipping point of engagement.

Best-in-class marketing and sales leaders know that custom insights are a powerful tool for driving better results. We always encourage our clients to invest in finding the most specific insights possible about their target buyers, because the more customized the insights, the greater the competitive advantage they provide. In the end, the more you know about those you are trying to influence—their technology landscape, initiatives, pains and challenges—the more equipped you will be to drive better opportunities.

The account level intelligence we got from BAO helped us to get very, very granular in targeting our prospects. We were able to determine what would resonate on an individual level and what we’d need to do to move specific prospects along.

Jump-start competitive displacement, whitespace, and other targeted campaigns

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Select the right companies to target with deeper and more relevant account insights

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Enable your sales development team to find and reach more qualified prospects with opportunity potential

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