Resources

We’re the Appointment Setting leaders. If you have questions, we have answers.

Feel free to browse our resources. (If we don’t have the answer, we’ll hit the phones ‘til we do.)

With nearly two decades as an industry leader in demand generation, appointment setting, and account-based marketing, we have a lot of valuable experience under our belts. From thought leadership and market insights to tactical guides and inspiring case studies, our collection of resources captures a wealth of knowledge and expertise.

Explore the links below and – if you’d like to stay in touch and be notified when new materials are released – please subscribe to our blog.

Filtered by: Category: Infographics Clear Filter
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From the Telephone Trenches [Infographic]

May 23, 2017
Category: Infographics
At BAO we say “we connect people, it’s our calling,” and securing more than 34,000 meetings over a 12 month span supports that adage. Here's an inside look at the who, what and where from the Telephone Trenches.
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Target Selection in ABM and the Role of Account Intelligence [Infographic]

February 21, 2017
Category: Infographics
82% of marketers are currently doing or planning ABM programs. But only 12% of organizations are confident that they have the insights they need to succeed with ABM. . .
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Technology Purchasing Trends in the Fortune 1000 [Infographic]

April 8, 2016
Category: Infographics
While the Fortune 1000 has always been a hot target market, the “big companies = big opportunity” logic isn’t foolproof. BAO recently surveyed 208 organizations in the Fortune 1000 to understand current budgeted initiatives and technology purchasing trends.
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BAO Opportunity Identification [Infographic]

September 24, 2015
Category: Infographics
BAO Opportunity Identification provides customized account-level intelligence to help tech companies understand and uncover future opportunities within a market. This infographic dives deep into the use cases for this intelligence.
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IT Trends in Higher Education [Infographic]

June 25, 2015
Category: Infographics
To gauge IT trends in the higher education market, BAO surveyed 225 colleges and universities in order to understand upcoming IT projects, deployment preferences and other purchasing factors.
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2014: A Year in Review [Infographic]

February 10, 2015
Category: Infographics
6 million. That's the number times BAO dialed the phone in 2014 to secure 33,175 appointments. With a year's worth of insights in hand, we look back at who was closing, what prospects were buying, and which territories were hottest.
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Working at BAO [Infographic]

January 5, 2015
Category: Infographics
BAO has been pioneering the appointment setting industry since 1997 and along the way the BAO family has grown. Check out what's it's like working at BAO among the unique characters and culture.
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The Mid Market Blueprint: Understanding Buying Activity to Increase Productivity

June 18, 2014
Category: Infographics
To help marketers and sellers understand buying activity in the mid market, BAO conducted a market research study to uncover tech spending trends and identify IT opportunities. Check out the second infographic in BAO’s Mid Market series for the inside track on mid market buying activity.
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Breaking Down the Mid Market [Infographic]

May 14, 2014
Category: Infographics
Huge, fragmented and often misunderstood, the mid market represents tremendous potential – but only if you know how to approach it. Don't try to "boil the mid market ocean." Check out the first infographic in BAO’s Mid Market series.
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We Open, You Close: Celebrating 300,000 Appointments and Counting [Infographic]

December 10, 2013
Category: Infographics
To celebrate the milestone of securing 300,000 appointments, we took a look back at our collective body of work and developed the following infographic.
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