BAO recently surveyed 289 B2B tech companies about Account-Based Marketing to understand how ABM is being planned and practiced today, particularly in the areas of target selection and the role that account insights play.
With a highly successful content marketing program bringing in a large volume of leads, SkillSurvey partnered with BAO to help prioritize the leads that represented real opportunity in order to get the most value from every marketing channel.
SiriusDecisions recently published an infographic on the 5 top challenges facing sales leadership. In this the third blog in a 5 part in a series, we focus on understanding buyer needs and pipeline predictability.
In this on-demand webinar, Jim Higgins focuses on what's happening with tech adoption and purchasing in the Fortune 1000 and provides real world examples of practical strategies for targeting the right accounts at the right time.
Your team has made massive investments to develop the content that drives more leads than ever before. But market research indicates that up to 40% of all inbound leads never receive any kind of follow up from sales.
To get the inside scoop on tech trends among colleges and universities, BAO conducted a research study of 225 higher education institutions across North America to gather intelligence about the technology they have and the technology they need.
The BAO Higher Education Trend Report takes a deep dive into the overall IT landscape in the higher ed market and presents the latest trends on campus about wireless, cloud, security and other technology initiatives.
There’s a lot of buzz in the market about converged infrastructure. But we at BAO always want to know what’s actually going on in the market . So, we set our market intelligence machine on converged infrastructure.
Converged infrastructure offers the potential of big benefits for adopters but also triggers significant impact across numerous components of the datacenter. We were curious, what does the market for converged infrastructure actually looks like?