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How SkillSurvey Turned Content Marketing Into Real Pipeline

November 22, 2016
Category: Case Studies
With a highly successful content marketing program bringing in a large volume of leads, SkillSurvey partnered with BAO to help prioritize the leads that represented real opportunity in order to get the most value from every marketing channel.
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Solving the Pipeline Predictability Challenge

August 19, 2016
Category: Blog Post
SiriusDecisions recently published an infographic on the 5 top challenges facing sales leadership. In this the third blog in a 5 part in a series, we focus on understanding buyer needs and pipeline predictability.
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On-Demand Webinar: Practical Strategies for Targeting the Fortune 1000

June 16, 2016
Category: Webinars
In this on-demand webinar, Jim Higgins focuses on what's happening with tech adoption and purchasing in the Fortune 1000 and provides real world examples of practical strategies for targeting the right accounts at the right time.
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BAO Trend Report: Fortune 1000

May 9, 2016
Category: Trend Reports
BAO recently profiled enterprises in the Fortune 1000 to identify purchasing activity and new technology adoption trends. At a high-level, 52% of the market have from 1 - 4 budgeted IT projects.
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Lead Qualification Service Overview

September 9, 2015
Category: Service Overviews
Your team has made massive investments to develop the content that drives more leads than ever before. But market research indicates that up to 40% of all inbound leads never receive any kind of follow up from sales.
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Getting Smart About Selling to Higher Education

July 29, 2015
Category: Blog Post
To get the inside scoop on tech trends among colleges and universities, BAO conducted a research study of 225 higher education institutions across North America to gather intelligence about the technology they have and the technology they need.
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BAO Trend Report: Higher Education

July 28, 2015
Category: Trend Reports
The BAO Higher Education Trend Report takes a deep dive into the overall IT landscape in the higher ed market and presents the latest trends on campus about wireless, cloud, security and other technology initiatives.
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Converged Infrastructure by the Numbers

May 21, 2015
Category: Blog Post
There’s a lot of buzz in the market about converged infrastructure. But we at BAO always want to know what’s actually going on in the market . So, we set our market intelligence machine on converged infrastructure.
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BAO Trend Report: Converged Infrastructure

May 7, 2015
Category: Trend Reports
Converged infrastructure offers the potential of big benefits for adopters but also triggers significant impact across numerous components of the datacenter. We were curious, what does the market for converged infrastructure actually looks like?
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Introducing The BAO Intelligence Center

November 16, 2012
Category: Blog Post
For years, BAO has been providing market intelligence that fuels successful, efficient go-to-market strategies. Now, we’re able to offer this intelligence in an approachable, easy-to-use format with the BAO Intelligence Center.
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