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Jim Higgins

Jim Higgins

CEO

As CEO, I'm passionate about strategically giving our clients consistent access to opportunities in their market and ensuring they have successful relationships with BAO. I love putting more science into the art of prospecting.

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Appointment Setting Best Practices: 5 Tips for Making the Most of Every Meeting

Posted by Jim Higgins May 3, 2019
Category: Blog Post
A meeting with your prospect holds incredible potential that goes far beyond just building out your pipeline and driving growth. Whether utilizing appointment setting. .
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Coming This Summer…Our Fourth Office Location

Posted by Jim Higgins June 27, 2017
Category: Blog Post
We’re excited to share that we’re opening a fourth office location in Manchester, New Hampshire this summer.
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Tags: BAO News

Foundation-Building for Fast-Growing Sales and Marketing Teams

Posted by Jim Higgins October 28, 2015
Category: Blog Post
Building a scalable sales and marketing foundation can be a challenge when your company, your market and your team are going at breakneck speed. Jim Higgins offers advice based upon BAO’s experience working with fastest-growing companies.
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A Note to Hyper-Growth Companies: You’re Moving Fast, but Don’t Forget to Build a Foundation

Posted by Jim Higgins October 7, 2015
Category: Blog Post
Tech Crunch recently posed the question, “Is Enterprise Hyper Growth The New Normal?” Every day we’re seeing more companies where unprecedented growth is the norm, but even in this new era, there are challenges.
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BAO Announces Grand Opening of Third Office Location in Norwood, MA

Posted by Jim Higgins January 26, 2015
Category: Blog Post
BAO, Inc. is very excited to have opened its third corporate office in Norwood, MA. We are delighted to be able to continue to scale quickly and efficiently to help support our Clients’ prospecting strategies.
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Tags: BAO News

What We’re Reading - and Why It Matters: The Metrics Sales Leaders Should Be Tracking

Posted by Jim Higgins December 10, 2013
Category: Blog Post
A recent Harvard Business Review blog post explored “The Metrics Sales Leaders Should Be Tracking.” According to the article, sales leaders should be closely managing call management, opportunity management, account management and territory management.
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What We’re Reading - and Why It Matters: Would Customers Pay for Your Sales Calls?

Posted by Jim Higgins October 30, 2013
Category: Blog Post
A recent post on the Harvard Business Review blog asked, “Would Customers Pay for Your Sales Calls?”
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What We’re Reading and Why You Need to Read It, Too: Selling Into Micromarkets

Posted by Jim Higgins November 15, 2012
Category: Blog Post
“The first step in pursuing a micromarket strategy is to create an 'opportunity map' of potentially lucrative hot spots.” Check out "Selling Into Micromarkets," an article in a recent issue of Harvard Business Review.
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2011 Recap: What We're Seeing Among Clients and Across the Industry

Posted by Jim Higgins December 23, 2011
Category: Blog Post
Before we hit the ground running into 2012, let's take a quick look back at 2011. Top targets? Which companies were most eager to hear your stories? The year's hottest technology projects?
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It's Better to Give Than to Receive - Happy Holidays from BAO

Posted by Jim Higgins December 22, 2011
Category: Blog Post
In that spirit, BAO is working with Lazarus House Ministries in the Boston area to "adopt" a less fortunate family this holiday season.
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Tags: BAO News

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