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Destination Pipeline: Warm up the Mid-Market

August 6, 2018
Category: Blog Post
Made up of 19,000+ companies the mid-market is large, fragmented & frequently misunderstood. But it’s a target market with an abundance of high growth companies that have a myriad of tech challenges & active initiatives.
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Advanced Demand Generation for FalconStor: Maximizing BAO Account Intelligence Across Your Organization

September 26, 2013
Category: Case Studies
For FalconStor Software, Inc., a true market segmentation model is built on a realistic understanding of their target market – an understanding that considers each prospect’s buying plans, budgets, installed competitive solutions and key pain points.
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BAO Trendcast: The Fortune 1000

May 17, 2012
Category: Videos
In this trendcast, we focus on the Fortune 1000 and show you can get traction with custom market intelligence to isolate opportunities and prioritize accounts.
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BAO Trendcast: Higher Education

March 19, 2012
Category: Videos
In this trendcast, we focus on the higher ed market and show you how BAO can find you hot deals with customized profiles that meet your specific criteria.
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BAO Advanced Demand Generation Demo

January 19, 2012
Category: Videos
This brief demo uses the cloud market to illustrate how BAO's Advanced Demand Generation (ADG) service quickly qualifies the accounts in your target market, providing trends and insights into active deals and competitive installations.
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Advanced Demand Generation (ADG) Service Overview

January 9, 2012
Category: Service Overviews
Put the 'market' back in marketing. ADG quickly qualifies the accounts in your target market, providing trends and insights into active deals and competitive installations. It isolates buyers and gives you access to the executives you need to meet now.
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Webcast: From Possibility to Probability: Intelligence-Based Targeting for Sales and Marketing Productivity

November 2, 2011
Category: Webinars
In this on-demand webcast Jim Higgins of BAO and Jay Gaines, Service Director of Demand Creation Strategies at SiriusDecisions, discuss intelligence-based targeting.
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