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Generating Demand in the Mid-Market

February 25, 2019
Category: Blog Post
140. That’s the number of dials it takes to secure a single meeting with a tech decision-maker in the mid-market.
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It’s Time to Start Practicing Responsible Lead Generation

Posted by Jessica Pilat February 13, 2019
Category: Blog Post
Picture it: You have 5,000 leads from your trade show or campaign. Somewhere in there are 135 contacts who have an active initiative and actually want you to call them. But which 135 are they?
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Generating Demand in HR Technology

December 12, 2018
Category: Blog Post
174. That’s the number of calls it takes to secure a single meeting with a HR tech decision-maker, a rate 51% higher than for other tech solutions.
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Account Insights Put The MARKET Back in MARKETing

October 29, 2018
Category: Videos
BAO’s Opportunity Identification service delivers your best prospects identified by the exact account insights and buyer signals that matter to your organization.
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Generating Demand in Cybersecurity

October 24, 2018
Category: Blog Post
137. That’s the number of dials it takes to secure a single meeting with a cybersecurity decision-maker. An increasingly crowded market, it’s understandable that the number of calls needed to secure a meeting in cybersecurity is 19% higher than other tech solutions.
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Overcoming the Lead Quality Obstacle & Other Challenges Facing Inside Sales

October 17, 2018
Category: Blog Post
Marketing and sales teams’ success relies heavily on the leads they generate, qualify and subsequently close. However, at several points along the sales cycle, the issue of lead quality can cause the two to be at odds.
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Dialing Up Inside Sales: Why Prioritizing Cold Calling Works

September 17, 2018
Category: Blog Post
It’s simple, really. The more inside sales reps dial the phone, the better results they get. And the reverse is also true: reps who do not pick up the phone see low levels of quota attainment.
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BAO Trend Report: Inside Sales

September 4, 2018
Category: Trend Reports
"Inside sales is a critical function, but most orgs don’t believe that these teams are optimized." That's why BAO recently conducted a market research study of inside sales leaders at high tech companies to better understand their team’s roles and responsibilities.
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Destination Pipeline: Warm up the Mid-Market

August 6, 2018
Category: Blog Post
Made up of 19,000+ companies the mid-market is large, fragmented & frequently misunderstood. But it’s a target market with an abundance of high growth companies that have a myriad of tech challenges & active initiatives.
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BAO and Castlight: Appointment Setting On Demand

July 20, 2016
Category: Case Studies
150 meetings, 35 opportunities and $5.2M in pipeline. That’s how BAO’s Appointment Setting services helped Castlight Health ensure comprehensive coverage of their target markets all while expanding and ramping up their inside sales team.
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