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Filtered By Tag: Target Markets Clear Filter
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Destination Pipeline: Warm up the Mid-Market

August 6, 2018
Category: Blog Post
Made up of 19,000+ companies the mid-market is large, fragmented & frequently misunderstood. But it’s a target market with an abundance of high growth companies that have a myriad of tech challenges & active initiatives.
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On-Demand Webinar: Four Trends to Track in 2016

December 14, 2015
Category: Webinars
In Four Trends to Track in 2016, Jim Higgins, CEO of BAO, offers actionable advice and proven strategies for addressing the four biggest trends shaping the way sales and marketing teams go to market in 2016.
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BAO Knows Fortune’s Fastest-Growing Companies: Cloud Buyers

August 13, 2015
Category: Blog Post
For the final installment in our three-part series that adds a deeper level of insight to Fortune’s list of Fastest-Growing Companies, this article highlights organizations who are buying cloud solutions.
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Getting Smart About Selling to Higher Education

July 29, 2015
Category: Blog Post
To get the inside scoop on tech trends among colleges and universities, BAO conducted a research study of 225 higher education institutions across North America to gather intelligence about the technology they have and the technology they need.
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BAO Knows Fortune’s Fastest-Growing Companies: Storage Buyers

July 17, 2015
Category: Blog Post
In the first post in this series, we looked at three of Fortune’s Fastest-growing Companies who are in the market for mobility/BYOD solutions. Today, we’re going to dive into four storage buyers.
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IT Trends in Higher Education [Infographic]

June 25, 2015
Category: Infographics
To gauge IT trends in the higher education market, BAO surveyed 225 colleges and universities in order to understand upcoming IT projects, deployment preferences and other purchasing factors.
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BAO Knows Fortune’s Fastest-Growing Companies: BYOD / Mobility Buyers

June 22, 2015
Category: Blog Post
High-growth companies are great sales targets for technology vendors. This is part one of a three-part series that focuses on companies on the Fortune Fastest Growing list and adds a deeper level of insight.
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2014: A Year in Review [Infographic]

February 10, 2015
Category: Infographics
6 million. That's the number times BAO dialed the phone in 2014 to secure 33,175 appointments. With a year's worth of insights in hand, we look back at who was closing, what prospects were buying, and which territories were hottest.
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Forecasting 2015: Tapping Opportunities Close to Home in State and Local Government

Posted by Mike Farrell January 19, 2015
Category: Blog Post
“When you look at the state and local government market, we are talking about a market that’s $95 billion and growing. And it seems to be growing roughly – in terms of IT spend – around 2% a year.”
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The BAO Mid Market Buying Guide

August 4, 2014
Category: Guides
Developed with market research to uncover tech spending trends and identify IT opportunities, the BAO Mid Market Buying Guide takes a deep dive into the upper mid market, delivering valuable insights based on real, account-level intelligence.
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